FitCoin: Money-Making Workouts Consumers will be able to trade sweat in the gym for currency with FitCoin – an app developed by Texas-based design firm Chaotic Moon. The app connects to a user’s fitness tracker and calculates how much their effort is worth in BitCoins – a popular digital currency. Currently, four minutes on a treadmill generates approximately five US cents, although the app is still in the development stage. Services like FitCoin could evolve into an effective way for brands to tap into the wearables market, developing consumer relationships through cash rewards, discounts and competitions. A Russian bank has already trialled offering customers favourable interest rates based on their activity levels measured by fitness trackers.
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