Recognising the elevated status of sneakers as a collector’s item (see Resale Retail: Air Jordan for further evidence of the sneaker economy), experimenting with unconventional packaging formats that display the products as valuable souvenirs…
packaging
Sneaker Packaging : Reduced Footprint
Reducing packaging’s eco-footprint via waste reduction and reusability is a shrewd way to entice the increasing number of consumers whose retail choices are driven, at least in part, by green and ethical…
Laser Print Labels
Spanish company Laser Food is pioneering a less artificial packaging and labelling solution for fresh produce. Its fruit tattoo concept is achieved by applying iron oxides and hydroxides to the skin of the fruit…
Paper Bottles
Stepping away from plastic entirely, global soft-drinks brand PepsiCo recently filed a patent for a beverage bottle made from paper fibres. The viability of paper bottles is also being investigated by smaller brands including…
Coca-Cola PlantBottle
PlantBottle packaging is the latest breakthrough from The Coca-Cola Company designed to change the way the world thinks of plastic bottles. It is the first ever fully recyclable PET plastic beverage bottle…