- When Nike launched its Nike Free 5.0 model in January 2015, it worked with Uruguay-based advertising agency Publicis Impetu to develop a unique shoebox that’s a third of the size of a regular one. Reducing space (and cardboard, boosting its eco-credentials from the outset), it also showcased the flexibility of the shoes – which were rolled up to fit inside the diminutive box.
- Nike also worked with Berlin-based agency Scholz & Friends on a new way to package select Air Max shoes in December 2013. The sneakers were encased in a strong inflated plastic substrate that not only plays to the shoes’ defining feature – an air-bubble in the sole – but also streamlines the amount of packaging materials needed to house the shoes.
- London-based industrial design agency Ahsayane Studio’s concept packaging for a running shoe, created in February 2014, offers an alternative to the standard, bulky cardboard box. A single piece of corrugated cardboard wraps around the shoes, with ample space for branding and artwork.
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