Extreme Ingredients: Charcoal and Clay Activated Charcoal: An established ingredient in Asia, particularly in bakery, activated charcoal is also commonly used to treat individuals who have been poisoned. Capitalising on its detox ability, food brands are marketing this substance to modern health-seekers. New York-based smoothie chain Juice Generation recently added three raw activated charcoal juices to its menu, while Los Angeles-based juicery Juice Served Here retails a charcoal lemonade cleanse. Clay Cleanse: Despite warnings of caution from industry experts, Bentonite clay has accrued contemporary fans and followers looking for a novel way to cleanse their bodies. The substance is claimed to relieve bloating and conditions such as Irritable Bowel Syndrome, while acting as a detoxifying agent thanks to its absorptive negatively charged molecules. In December 2014, Juice Generation announced that it would add clay shots to its menu for US$4 each.
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