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Marshall Hamachi: Okay, so why don't we get started Hello everyone, first of all to my m into a class, those of you, that are not here.

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Marshall Hamachi: Welcome to the presentation and for those of you outside of our class welcome to the presentation as well.

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Marshall Hamachi: My name is Marshall komaci I run the common chosen trends exploration lab and i'm also teaching a ground ID class on methods materials currently.

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Marshall Hamachi: And we decided to open this up, so the rest of the school could enjoy i'm very happy to introduce Vanessa peterson.

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Marshall Hamachi: And and her partner Jared here from P P G global electronics their consumer products group and they're going to present today there are 2022 color design trends and i'll have Vanessa kick us off.

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Vanessa Peterson: Hello everyone Thank you so much for having us today it's always a great honor to come back to art Center and present our.

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Vanessa Peterson: color of the year presentations I believe this will be now our fifth or sixth year presenting to you guys, so we are very happy to be back.

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Vanessa Peterson: As Marshall mentioned my name is Vanessa peterson I am the global design manager for consumer products previously known as electronic materials.

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Vanessa Peterson: We are based out of Huntington beach California I run a team of four color design stylists who work very diligently with all of the global consumer product.

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Vanessa Peterson: customers to basically help them create the colors materials and services that they apply on to their products that then gets sold out into the marketplace it's a very interesting job, and one that we take great pride in, and one that our customers.

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Vanessa Peterson: really push us to make sure that they have the unique colors that hit the marketplace for their customers.

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Vanessa Peterson: So for today, we are going to be presenting to you our 2022 color and design trend presentation entitled horizon.

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Vanessa Peterson: ppd gets together annually and we put together this really great research and try and presentation that we then give out to all of our global clients this helps our clients really understand what's happening.

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Vanessa Peterson: From a sales perspective when, in terms of paints and coatings and also really helps them understand what's happening in the design field.

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Vanessa Peterson: We work directly with a lot of cms designers from many, many different global brands and we work with them in partnership to help them figure out what those trends are that really hit their demographic and really represent their brand appropriately and then we work.

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Vanessa Peterson: From a styling perspective to create.

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Vanessa Peterson: These unique colors from them from scratch that can be produced for them on their production lines that will really make their product stand out uniquely.

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Vanessa Peterson: or first.

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Vanessa Peterson: Yes.

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Marshall Hamachi: So you got frozen just for about 10 seconds or so.

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Okay.

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Vanessa Peterson: I just got the little notification sorry about that.

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Vanessa Peterson: yeah so my team specifically works with consumer products and electronic materials so that means that we basically work with all the big tech giants globally and that now trickles down into.

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Vanessa Peterson: home appliances cookware and bake where, but our biggest customers, as I mentioned, are global tech company, so we work with everyone from Google.

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Vanessa Peterson: To Dell HP to Microsoft Amazon so forth, and so on, so it's a really interesting job that we get to do and it's really.

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Vanessa Peterson: it's really an innovative job to be able to work with these powerhouses to help them come up with the color direction for their products so.

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Vanessa Peterson: All of that to say I would love to hand it over to my team Member Derek Williams, who is going to walk you all through our horizons presentation, thank you all.

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U155597: So hi guys, my name is Jared Williams senior color stylist here at.

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U155597: The PPT color styling studio in North America managed under Vanessa peterson a little bit about me, as I mentioned earlier, I am arts and our alumni.

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U155597: So it's always super excited and come back and talk to you guys about coloring design feels like coming back home So yes, can be fun.

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U155597: So briefly i'll just go into how we come up with our colors and trends, each year, so globally all of our business units come together.

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U155597: which would include aerospace architecture automotive and ourselves consumer products we all get together and we present color trends based off of what we learned from just on our own, and then collectively will come up with three themes and the color of the year.

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U155597: And so late yeah perfect alright, so this is our team so North America managed under Vanessa we have summer sager senior lab lead myself.

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U155597: And our two newest silas Charlie i'm a young, is also an art Center alumni recently graduated not too long ago, and we have our Asia Pacific team managed under square so collectively these these two teams and created the the colors and finishes that you're going to see today.

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U155597: And so, with that present you are our theme which is horizon.

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U155597: So horizons all about.

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U155597: You know people feel they need optimism they're they're looking out the horizon for something beautiful manifests itself right that's that's the whole meaning behind them.

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U155597: horizon and we also have our color of the year, which has all the spring, which is a beautiful neutral green it's a new neutral tonight, like a nice natural green color.

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U155597: So here, you could see.

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U155597: That it's in us across all our business units from consumer products your motives architecture.

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U155597: It ties in really nicely with with all those and we're very conscious of that when we pick our color of the year, we want to make sure that it fits with all all of our business units and that they can only use it.

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U155597: To the best they can.

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U155597: And so kind of going into more of how we come up with our.

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U155597: trends and how we kind of research.

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U155597: We tend to break things up into four macro trends right, so we look at we look at history, you know what what's kind of aesthetically coming back.

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U155597: from the past and kind of coming into now, we look at the society there's something later, yes, we look at what what people are thinking what you know what's the overall mood.

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U155597: You know, socially.

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U155597: And then of course optimism, we always try to you know make make our colors fun and exciting and an optimistic right So these are kind of the four macro trends that ultimately become our three trends.

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U155597: And so, here they are so we have introspective inspired and invaluable.

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U155597: And then so we're going to play a brief video that kind of goes over our three trends and then after the video stops will i'll discuss i'll go more into the trends and how we come up with the finish.

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know where.

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U155597: Okay, that was the smoothest rendition of our video so far, so that was awesome.

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U155597: um, so this is our first category and introspective so we call this because, in order to change the world around you have to look inward first right.

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U155597: we've seen in the past two years, a lot of people reevaluated the way their lives, the way they connect with people.

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U155597: And just their their mental and physical health they've been really conscious about so that's kind of what this category is all about, but that's what the colors kind of reflect.

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U155597: So in design.

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U155597: You know, we see a lot of these kind of warm warm cozy neutrals and these kind of like softer more comforting rounded.

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U155597: furniture right that's that's kind of it brings comfort and it's supposed to be.

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U155597: comforting and welcoming.

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U155597: And then, this is the architectural palette including all a sprig i'm going to mention this just first and so i'm not repeating myself but i'm so the architectural palette their.

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U155597: Their honed into these colors these colors already exists for P P G so when we're coming up with our friends and our colors a year.

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U155597: we're conscious of that, and you know, since architecture needs to needs to mark the market these to the consumers, they have to be appealing.

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U155597: In architectural space we're fortunate enough on our team to kind of play up the colors with different effects and different finishes.

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U155597: But the colors on their own just have to have to look nice so yeah, as I mentioned so yeah so we get to play with these fun metallics.

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U155597: fresh start there on the bottom has a has a really cool expect with metallic finish to it and it's kind of fun and play for.

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U155597: footprints on the tops almost like as if you're stepping on a wet sand on the beach and so again like these colors overall just supposed to be very, very cozy calming soothing and welcoming.

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U155597: second category here's inspire.

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U155597: inspire it's all about exploring the new digital age, embracing technology, rather than shying away from it, so when we connect with people through school right right now the words or daily lives.

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and

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U155597: And then again from a design standpoint it's kind of taking the you know these buzzwords augmented reality virtual reality and kind of bringing them into our actual reality and kind of like how it's how those those kind of blend in the one so kind of see that here.

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U155597: And a lot of fun like break exciting colors to it, so this is a very we have a lot of fun.

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U155597: exploring the the limitations of what of what we do.

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U155597: With the what this palette really, really making some bright shiny metallics, as you can see in this animation and you can see, for those that are in person.

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U155597: colors like some snaps us and timewarp have a really nice travel to it.

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U155597: So travels kind of the way the light is hitting.

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U155597: The substrate when you move in right, so I have a light kind of goes through the the panel.

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U155597: So you can kind of see that travels really fast and we're very conscious of that when we're making the collar you know we do that on purpose when we're spraying it when making sure the metallics lay down on on the panel nicely so that.

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U155597: You know, when you move it in the light that it's really showing off as really bright beautiful metallics.

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U155597: You can see a really nice crisp a way, and then a really dark slow.

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U155597: And then yeah So there we go perfect and our last theme is invaluable so invaluable is all about style just reconnecting with family and kind of reconnecting with the family, traditions and discovering what was all that kind of repurchasing in bringing into the new.

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U155597: And so, this category is all about like kind of kind of what I was mentioning earlier on macro trends it's it's kind of taking all design elements and bringing it into the present.

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U155597: Like in contemporary design.

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U155597: And again, this is the architectural palette.

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U155597: So, really, really kind of nostalgic vintage looking colors vintage since one of our color names just really high gloss like deep green age silver on the.

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U155597: left.

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U155597: was made to look, just like ah silver we use the acetone and the spray gun and kind of turned down the pressure so that it kind of spat out onto the paint and kind of.

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U155597: Just naturally kind of eat away at the pan and made it look each.

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U155597: And then sentimental there on the bottoms of really nice high gloss rules thing so again like looking at these colors it's almost like if you if you were going to a thrift store or if you've added grandparents home, this is kind of the color palette that you would see.

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U155597: So it's kind of supposed to feel like that sounds good.

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U155597: And then yeah Here are three three palettes for three themes.

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U155597: So.

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U155597: There is, that is, the rest of the presentation, thank you.

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Marshall Hamachi: Thank you Jared I want to just respond for those here at art Center the.

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Marshall Hamachi: The although we're in digital age or needing to do things over zoom.

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Marshall Hamachi: The Sim tell has a box kit of the of the different panels that Jared has just gone through.

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Marshall Hamachi: And I encourage you, if you are wanting to specify coatings or even get a sense of what travel means as Jared described it to please come into some tell and browse the panels because.

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Marshall Hamachi: is totally different experience when you're in person to look at the level of detail the green field, the finished, some of the panels have a soft.

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Marshall Hamachi: touch coding to it and it's remarkable the effect that it has been you interact with them so for those students, especially dust were designed.

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Marshall Hamachi: If you're interested, please come by and we do have it, as well as several copies of the book that was published for the horizon presentation and you can look at that as well.

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Vanessa Peterson: So at this time, we would love to open it up to any conversation any discussion or any questions that you guys might have in regards to.

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Vanessa Peterson: paint or coding capabilities, maybe our interaction with cms designers maybe what's happening in the industry, as far as trends so yeah if anyone has any questions, we would love to take your questions at this time.

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Marshall Hamachi: Before before.

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Jensen.

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Marshall Hamachi: So there's a number of people on this zoom call and I can't see everyone okay so.

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Marshall Hamachi: I would prefer if you could actually put your question in the chat and that way we can kind of track everything, and that would be very helpful okay.

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Marshall Hamachi: Okay, so the first question for justin Parish.

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Marshall Hamachi: Is, can you please discuss your take on the pantone color of the year.

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Vanessa Peterson: yeah so really quickly so in regards to pantone pantone one thing that they do well, is that they're really great.

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Vanessa Peterson: At they're really great at marketing they're really great at you know really representing what is capable from color as far as a global industrial color.

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Vanessa Peterson: And lot of their research is very adequate and makes a lot of sense when they're presenting the color of the year, the one thing pantone is not capable of doing.

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Vanessa Peterson: is actually manufacturing and producing this color as a coating for any type of material substrate or.

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Vanessa Peterson: Product, so the one thing that PP G has a great advantage of is that when we release a color of the year, what we're telling our consumers and what we're telling from a marketing perspective is that we're capable of producing this color.

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Vanessa Peterson: As a coating that can go on anything if you want to put it on a car in your home interior exterior if you want to put it on an airplane if you want to put it on some headphones or a laptop or a washing machine.

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Vanessa Peterson: PP G has that capability, so when we're presenting color of the year we're saying this is a color that can be used broadly amongst all different design fields, whereas pantone.

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Vanessa Peterson: The only thing that they're really able to touch base on is like from a marketing perspective here's what we feel like this color really represents for.

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Vanessa Peterson: For a color of the year so there's a big difference between their type of research that they do, and our type of research, knowing that our color of the year, has to sit on all these different business units we can't just market it and say.

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Vanessa Peterson: here's the color of the year hope you guys enjoy it, we have to make sure it's usable and it's trending amongst all different platforms.

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Justine Parish: This is justine one of the reasons I asked is that whenever that pantone color comes out those of us in the fashion industry just scratch our heads and say what.

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Vanessa Peterson: yeah it's interesting because they they they they have one story to tell which is great and.

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Vanessa Peterson: they're like here's this very green color because Earth is very important, were like awesome great, but like no one, not everyone can use this Green color like very extreme green color and even this year now, with the very bare Perry.

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Vanessa Peterson: it's a very rich purple you know, and so it kind of scratching our head as well, like most people can't use this purple and like put it on their products like it's very intense so it's an interesting balance between.

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Vanessa Peterson: The multitudes of people who announced colors of the years, but for us, as I mentioned it's very important, because we have to make sure this color works everywhere.

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Justine Parish: Thank you i'm going to have to run to a class Thank you.

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Marshall Hamachi: Okay, so our next question from one of my students dinner it's still a little unclear to me how you actually select the trends.

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Marshall Hamachi: I understand there must be more than a gut feeling, but do you reference others trends in in parentheses fashion shows bigger brands like apple BMW, and so on, or are you so influential you can make suggestions that will just.

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Vanessa Peterson: yeah it's a little bit of all of that that's mentioned so one of the greatest things that we have as a company.

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Vanessa Peterson: Is that we have the capability of always researching sales and we just researching statistics and logistics that go into coatings and manufacturing so.

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Vanessa Peterson: we're able to pull into our records and know what colors are successful in the marketplace what colors are selling well what colors are really gravitating to the consumers and that information is invaluable to our customers if we.

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Vanessa Peterson: can tell them, you can have confidence in producing this blue onto your product, because we know it has a high success rate so that's one good thing that we have when we add in our research The other thing as.

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Vanessa Peterson: We mentioned in our color workshop.

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Vanessa Peterson: That we have annually, we have 11 countries represented, we have over 35 different stylist so what we're doing is we're coming together.

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Vanessa Peterson: And we're talking about what is trending in our regions across the globe, what we see happening not only from a political standpoint but financially economically, socially, culturally.

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Vanessa Peterson: And we're bringing all that information so that we understand, we know how people are feeling we understand like why they're feeling this way and how color can have that impact on their lives.

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Marshall Hamachi: Based off that mood.

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Vanessa Peterson: and experience that they're going through so that's another factor really tapping into human interaction and human emotion.

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Vanessa Peterson: And then the third aspect, as you mentioned, is that we are researching what other companies are doing and how they're influencing there's a lot of global trend companies out there, so there's w DSM but claire's.

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Vanessa Peterson: color inspiration and so forth, and so on, who are also doing an extreme amount of research as well, so we're taking all of that into account, while we're coming up with palette and we're coming up with direction, but a lot of it is we.

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Vanessa Peterson: Are we are creating the influence that's impacting trends as well, so that when we go to these big customers.

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Vanessa Peterson: Such as BMW or, such as the companies that you've mentioned they know that we're we're bringing them something unique.

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Vanessa Peterson: Something that maybe they haven't seen on their side of.

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Vanessa Peterson: You know their own trend research as well, so we take a lot of that.

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Vanessa Peterson: into consideration when we're putting these.

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Marshall Hamachi: presentations together.

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Marshall Hamachi: that's great.

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Marshall Hamachi: So, speaking of wgs and our next question from reiko it's good to hear from you again reiko does he have any new highly durable staying flexible codecs.

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Vanessa Peterson: We have a little bit of everything, the one thing that's very interesting with the.

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Vanessa Peterson: With the pandemic is that it really pushed us into what are our patients and our coatings are capable of doing so, a lot of requests for anti microbial anti bacterial type of coatings have been a new thing, so our laboratories across the world are working on all of that.

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Vanessa Peterson: we've also have a.

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Vanessa Peterson: lot of top coats that are called stain resistant because.

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Vanessa Peterson: that's exactly what they do when you use it as a top go to protect the paint.

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Vanessa Peterson: anything from sharpies handprints lotions perfumes, are all durable against are all this this coating is very durable against that we are introducing our new Water based technologies, which is now very sustainable and very much better for the environment, so, as I mentioned, it is water.

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Vanessa Peterson: base and we're able to do a bunch of great technologies, if you look at our our panels that are on the.

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Vanessa Peterson: table you get a chance to see them they're all marked on the back, as to whether they're solving born or waterborne so there's a lot that we're doing PP G has a lot of great coatings that are very durable.

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Vanessa Peterson: And that we're always consistently pushing our capabilities to make sure that we're hitting the needs of our customers from a global.

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Vanessa Peterson: perspective, not only further testing, but their abrasions their safety flammability all of the above, so yeah P G is always on the cusp and among the leading front of making sure that our coatings either most durable out in the marketplace.

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Marshall Hamachi: Is Vanessa our next question from another faculty Member can really Marty if they were to spec your palate colors per category auto interior exterior consumer product, etc, how would you group them.

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Marshall Hamachi: Does that question make sense to you, then so.

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Vanessa Peterson: I think so, can you say it one more time i'm sorry.

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sure.

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Marshall Hamachi: If they wanted to spec your palate colors per category, for example, auto interior auto exterior consumer products, etc, how would you group them.

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Vanessa Peterson: So all of our different SP use use the same trend research and the trending groups and the micro trends that you're seeing presented here, so if you were to want to.

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Vanessa Peterson: First, for example.

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Vanessa Peterson: Go and say you want to spec out these colors specific for automotive interiors or exteriors we have a presentation specifically geared for automotive, so our automotive team would would showcase their trends.

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Vanessa Peterson: they're trying to colors based off these three.

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Vanessa Peterson: groupings so, for example, if you wanted to take all of sprig, for example, there's an all of spring that exists in architectural and consumer products in automotive in wheels in aerospace and so forth, and so on, so you would be able to spec the.

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Vanessa Peterson: same color amongst all those different business units.

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Vanessa Peterson: For for project that you had specifically so in terms of automotive.

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Vanessa Peterson: There are ways, there are there are.

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Vanessa Peterson: Very existing colors that we all use the same color palette if that makes sense, so you're able to spec any of these colors from the different oh yams or different SP us to find the color that you're looking for, for your appropriate business unit, if that makes sense.

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Vanessa Peterson: I hope I answered that right i'm sorry if I did.

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Marshall Hamachi: And I think you started to address the next question from where my students dina is this translates universal to your other offices, is there a separate color of your other offices.

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Vanessa Peterson: For a PG.

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Vanessa Peterson: PG as a global company everything that you see here is what PP geez representing as a global unit, so, while each business unit might interpret the color different based off our technology is not capabilities, the overall color palettes.

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Vanessa Peterson: The themes, the overarching theme of horizon is all consistent globally, so you are going to.

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Vanessa Peterson: be hearing the same story from a global perspective from all bbg units.

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Marshall Hamachi: Okay, and from another one soon spice How would you go about selecting a series of colors or set of colors for steam versus a single color.

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Vanessa Peterson: So the single color whenever we go and try to predict color of the year that's borderline almost a wickham process, because we have to specify a color that, as I mentioned earlier.

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Vanessa Peterson: has the ability to you know be represented on a broad broad range of design interpretation, so this is a color that has to exist on automotive exterior.

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Vanessa Peterson: An automotive Interior on the exterior of a plane on the laptop on a headphone on so forth, and so on, as I mentioned.

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Vanessa Peterson: So there's a lot of research that goes into and a lot of debate and a lot of conversation that goes into the single color of the year.

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Vanessa Peterson: And there's a lot of fighting and debating that happens where you know, for example, North America might say Oh, this is a great color We can see this, and then we can really see this on our products and then Asia Pacific might be like.

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Vanessa Peterson: Absolutely not this color would absolutely fail in Asia, and then we might have someone from Scandinavia be like.

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Vanessa Peterson: This color is way too dark we could never use this here so there's a lot of information that we take into account when we're selecting a single color of the year.

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Vanessa Peterson: and making sure that it's usable amongst all global regions, and then the same thing goes into when we're selecting the color.

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Vanessa Peterson: palette is, we want to make sure one.

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Vanessa Peterson: That when someone looks at it, they automatically get the emotion that we're trying to have them feel based off the trend information so when you look at the introspective palette.

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Vanessa Peterson: you're looking at it and you're like wow you know those are really calming optimistic colors like I do feel certain when I look at them, or when you look at inspired you're like wow that's really bold and I like I.

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Vanessa Peterson: really see the digital aspect of those colors.

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Vanessa Peterson: and so forth, and so on, only go into all of our different color palette so there's a lot of a lot of.

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Vanessa Peterson: discussion and a lot of research that we go into putting together these pilots, making sure they're harmonious with one another.

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Vanessa Peterson: Making sure that they're hitting that emotional conversation that we're we're hitting and also to that they're trending in the we see them as something that's going to be.

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Vanessa Peterson: happening in the marketplace in the coming year, because we always try and a year and a half out.

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Vanessa Peterson: So there's a lot of discussion that goes into them but, but mainly we want to make sure that when we're hitting that demographic trend and we're seeing where people's emotions are.

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Vanessa Peterson: mentally that we're making sure that when they see a color because color so impactful to the human psyche.

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Vanessa Peterson: That when they see it, they get that.

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Vanessa Peterson: feeling they get that story that we're trying to tell.

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Marshall Hamachi: Okay, so next question from Oslo and I noticed that all the colors in the three palettes are yellow based all our warm in temperature, except for any crypto blue in the inspired palette.

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Marshall Hamachi: i'm curious as to why that blue is the standalone cool color in the group in parentheses, it could be just how my displays to picking the color but that's a cool blue.

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Vanessa Peterson: So that's awesome that you picked up on that so one of the biggest things that we did see trending a lot is that a lot of colors at their base are going a lot warmer.

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Vanessa Peterson: So that's great that's awesome that you picked up on that and that you saw that and then, when it comes to that color specifically blues are always very interesting because blues.

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Vanessa Peterson: blues for the most part i'll give you this little trick hidden inside information blues will never fail.

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Vanessa Peterson: blues are the most popular colors in in product development blue is the one color that makes people feel happy, it makes people feel joyous it makes them think of water it's very collegiate.

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Vanessa Peterson: it's very business it's very much branded you see them logos everywhere it's a very successful color blue rarely makes people feel.

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Vanessa Peterson: angry or any type of way, so we have the ability, with blue to kind of take it in any direction that we want for the most part and blue going on the cooler side of blue going on the warmer side, or it having a undertone of any type of.

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Vanessa Peterson: You know, yellow or red will really always have kind of a success to it, for the most part, so when we were creating it for inspired we really wanted to you know have something that gave you that impression.

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Vanessa Peterson: impression of a digital on screen blue that was very social media based very.

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Vanessa Peterson: augmented a very strong blue that you would see on your screen and screen colors very much for the most part, have this underlining coolness to it because of the lightness coming in from behind it, so we really kind of wanted to.

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Vanessa Peterson: emulate that look when it came to this blue.

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Vanessa Peterson: So that's why that one specifically we really wanted to gear it to the digital color that was in the inspired category.

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Marshall Hamachi: next question from oil it's a question about car interiors I know there isn't much about painting finished colors that are used in vehicle interiors but what I know is that the market is growing, do you work on those as well.

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Vanessa Peterson: Yes, so ppd does have an entire styling group that is dedicated to interior colors.

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Vanessa Peterson: Normally, in the past, we have had boxes, similar to the ones that you see on the in.

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Vanessa Peterson: The room that that Marshall isn't that was specific to interior finishes and interior.

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colorings.

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Vanessa Peterson: But with everything happening with the pandemic and budget cuts and so forth, and so on, that that presentation kind of got left to just an.

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Vanessa Peterson: Overall automotive presentation, so I do agree with you it's definitely something that is trending really much it's trending a lot sorry and a lot of.

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Vanessa Peterson: A lot of information and trends are geared towards interior spaces, especially now with the ev movement taking over, and you know cabins now becoming more.

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Vanessa Peterson: I want to say hospitable they're becoming more like living rooms and more designs geared towards people being able to lounge in their cars instead of it just being you know, a cedar.

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Vanessa Peterson: A seat that you sit in.

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Vanessa Peterson: So yeah there's a lot of research in that, and a lot of things that we're.

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Vanessa Peterson: gearing towards having more information have in the future So yes, if there's any additional information you guys might want on that we can send over the automotive presentation that our counterparts put together that you can have.

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Marshall Hamachi: that's great and i'll work.

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Ahyoung Roh: And also, I feel so bad about it.

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Marshall Hamachi: Okay, the next question from faculty Member Leonard wozniak, and this is actually a question, not just for you Vanessa but for us as a department and product design.

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Marshall Hamachi: In the product design department our stated goal is that sustainability permeates everything we do.

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Marshall Hamachi: and taking a seasonal trend based approach with industrial design physical products, how do we responsibly consider contemporary color theories within materials and manufacturing processes that may be permanent in nature.

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Marshall Hamachi: Is there something to be learned by the effects of fat fast fashion, thank you.

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Vanessa Peterson: yeah so we we talked about the fast fashion industry, the fast manager industry and all of that all the time in our presentations.

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Vanessa Peterson: And we've been consistently pushed by all of our global clients to become more sustainable, to have paints and coatings that are more friendlier to the environment so.

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Vanessa Peterson: What everything that we've done in past years, has been very strong and solvent based technology we've really been pushing our water based technology now, which is so much more eco friendly to the environment.

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Vanessa Peterson: Less fumes less vapors less carcinogenic says going out into the environment so with that.

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Vanessa Peterson: we're definitely pushing our capabilities to make sure that ppd as a whole is a more sustainable company that our carbon footprint is way less and.

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Vanessa Peterson: With all of the legislations and laws happening now to protect our environment we're definitely.

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Vanessa Peterson: we're definitely taking those appropriate steps to make sure that we're in line with all of that to make sure.

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Vanessa Peterson: That we're giving our customers and not only are we giving our customers what they're asking me for but us as a company are taking the appropriate steps to make sure that we're leading the charge in sustainable and eco friendly color and coding development.

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Vanessa Peterson: I mean we can't we can't have a logo that says ppd we protect and beautify the world if we don't stand by that.

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Marshall Hamachi: Okay Oh, and one more question from oil.

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Marshall Hamachi: What kind of different methods are his people working on to present materials in the virtual world and she was amazed, including videos and materials online.

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Vanessa Peterson: So that's been our biggest our biggest strive right now, because we have been online and, fortunately, with all of our customers.

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Vanessa Peterson: Working remotely they're not able to meet together as a team because before we'd be able to send everyone one box they'd all be in the same studio together, they would view the colors and we'd be able to have that discussion with them.

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Vanessa Peterson: Now, with everyone working remotely we're not able to send a box to every cms designer across the globe, so we have started to integrate our technology.

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Vanessa Peterson: With our 3D modeling team that people he has internal that are able to take our panels and they're able to photograph and video graph this our panels and show every angle of it and.

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Vanessa Peterson: Show you are color travel are metallics are color shifting our textual finishes to really help people who are watching from a virtual standpoint.

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Vanessa Peterson: What our.

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Vanessa Peterson: colors are capable of doing when you seen them in person, so right now we only have three per category, we are striving to have all 10 of them done, if possible, and have.

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Vanessa Peterson: Another digital area of our presentation did it dedicated to showing you the travel.

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Vanessa Peterson: And the flop, and the face of each one of our panels if you're not able to have the panel in person, so we are working towards that in the future, to make sure that we're really representing our colors virtually as best as we can.

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Vanessa Peterson: With the understanding that every screen is going to show color.

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Vanessa Peterson: slightly differently, for the most part, so we're we're also considering creating smaller fan decks instead of full boxes that make it a lot easier for us to send out to people in person, so there's a lot of research on our and trying to figure out how to make that work.

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Marshall Hamachi: So I have a question about process Vanessa.

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Marshall Hamachi: Given that we have the sample boxes, with all the different panels to get a sense of the finishes and capabilities within these color trends, if I am a customer a tech company a cf designer.

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Marshall Hamachi: This to me represents a baseline to start a conversation what would happen if I wanted to do something more customized and what I get it.

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Vanessa Peterson: yeah so that's exactly how our color workshops work so Marshall as the cms designer you would come to us, and we would set up a meeting and will be like Marshall it's that time of the year again we're excited to present the ppm global color themes and color trends.

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Vanessa Peterson: We can't wait to present it to you, we would either come to you it's.

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Vanessa Peterson: Pre pandemic or now virtually as we're in the pandemic and we would present you this presentation, you will look at all of our our our color standards and our color directions and you would be like Oh well, you know I really feel like maybe all of sprig and footprint and vintage.

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Vanessa Peterson: really speak to my brands vision of where we want to go with our new products in the coming year.

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Vanessa Peterson: Is there a way for you guys to really make this you know tweak it a little bit or reformulated so that it's more towards our plan and we will be like a yes definitely.

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Vanessa Peterson: So those are the moments, where you either have the option as a designer to come into our color workshop and work directly with our designers.

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Vanessa Peterson: Or we can always.

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Vanessa Peterson: continue to do it virtually based off where we are at the time, but then you would work with our stylist specifically such as Jared or john or summer.

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Vanessa Peterson: And you would work with them to manipulate the way you want this color to work for your brand so if we take all of spirit, for example, and you look at it you're like you know we really love this Green tone, but can we make it.

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Vanessa Peterson: More blue can we maybe.

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Vanessa Peterson: emphasize a little bit more on the metallic maybe make the pigment a little maybe make the um.

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Vanessa Peterson: The sizing of the particle a little bit larger can we get it to travel a little bit more kind of maybe want to add a.

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Vanessa Peterson: Blue metallic highlight too weird or you know, can we try it in a map version, instead of a high gloss finish, so we work with you at that point, one on one to customize that color formulation, to make sure that weren't giving it to you the way it's needed for it to represent your brand.

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Vanessa Peterson: Perfectly so that process can take one day it could take five days, depending on how many colors you want to be do.

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Vanessa Peterson: But this always this color presentation always starts as a starting off point to inspire our customers and then have them work off of.

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Vanessa Peterson: The color palette to rebrand them for their for their company specific and then that formula that once you watch a look at it and you're like new approving you're like this is perfect, this is exactly what we want for our brand.

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Vanessa Peterson: We then send that formula over to our China team if you're manufacturing is within China they get it ready for production, they make sure that it, it is created to withstand all of your company's testing.

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Vanessa Peterson: And then, once that's approved, we send it and it's on the line and it's spraying on your products and.

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Vanessa Peterson: A couple of months down the road it's at best buy and target for your customers ready to buy.

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Marshall Hamachi: that's great, thank you for taking us through that walkthrough.

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Marshall Hamachi: Okay.

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Marshall Hamachi: looks like we're coming to the end of our time here and I want to just make sure that there are no other questions I don't see anything new in the chat but.

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Marshall Hamachi: For those of you that wants to just jump in and ask a question, please go ahead and do so, I just want to open that up for anyone that has any last minute questions for either Vanessa or jaron.

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Marshall Hamachi: Yes, please ah so things like all of your colors and kind of like more like one color except for the.

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Marshall Hamachi: lexical.

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Marshall Hamachi: pulse, how do you kind of like go about choosing to do a color that's more like a combination of things rather than one with maybe different like textural.

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Vanessa Peterson: I couldn't hear very well, could you repeat her question for me Marshall i'm sorry.

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Marshall Hamachi: No problem so that actually i'll just come closer so maybe Kelly can ask a question.

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Marshall Hamachi: I was just wondering how you go about like what leads to a choice to make the color like pulse where it's kind of a combination of colors.

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Marshall Hamachi: versus maybe just a color or like a you know, like different textures like the glass or things like that um I guess in general It just seems so different for the rest of your offerings.

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Vanessa Peterson: yeah so um so we have some really good capabilities from a consumer product standpoint, we get to do so much more.

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Vanessa Peterson: That architectural aerospace automotive just are not capable of doing so, we get to really have fun with like different metallics maybe chunkier metallic spine metallics color shifting metallic solids textures like you see augmented there that's.

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Vanessa Peterson: You know, a chrome.

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Vanessa Peterson: Finish and then Paul says you reference I were able to add a gradient to it.

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Vanessa Peterson: So we're really able to play with the with the surface texture that we add to our paint and with the inspired category specifically since pulse sits in the in the inspired category, we really wanted to get crazy with our.

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Vanessa Peterson: Our our our surface choices that we selected we really wanted to you know push the bar so even with quantum rain and synopsis those are sprayed on transparent.

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Vanessa Peterson: substrates which isn't very common in consumer products, most people don't do.

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Vanessa Peterson: Transparent substrates, but it is something that is capable of being done so, we always want to show how we can push the bar so from a fashion standpoint, I would say this category is our avant garde couture category where it's like the high price.

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Vanessa Peterson: finishes but it's the most fun to look at.

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Vanessa Peterson: So we always want to show off our capability and what we're able to do, but we also want to make sure that it's in line with the trend in the theme.

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Vanessa Peterson: Which is why, when you look at inspired there's a lot more crazier effects, such as the gradients the color shifts the transparent substrates the chromatic.

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Vanessa Peterson: The chrome finishes and the high metallic sparkles so we always want to, we always want to create finishes that fit with the trend that we're trying to.

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Vanessa Peterson: showcase and that's why, even when you look at invaluable we have like the H silver there that really kind of makes it look like it's like a rusted old piece of.

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Vanessa Peterson: silver or you know really trying to hit on those colors that when you look at them kind of remind you of like maybe stuff some stuff that you would find that thrift stores or vintage stores.

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Marshall Hamachi: Thank you.

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Marshall Hamachi: Hello there's another question.

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Marshall Hamachi: Mike so.

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Marshall Hamachi: So, with respect to like trends like you mentioned like you go to like various levels of a trend trend.

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Marshall Hamachi: And then I come up with like key areas, you want to like identify and then go about it, but like when you like talk about transactions to like open ended up area that, how do you actually go about like going to the trend trend research.

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Marshall Hamachi: Because I even take any category every category has like a trend making you mentioned, like a table the table has done so, but how do you like, because you're talking with them.

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Marshall Hamachi: Across categories that.

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Marshall Hamachi: Go out like.

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Marshall Hamachi: Bringing the gas down.

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Vanessa Peterson: yeah it's a long process, which is why our color of the year meeting is is longer than a week, sometimes, because we have to take everything into account, as I mentioned, like.

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Vanessa Peterson: For us to sit there and be like Oh, we chose this color because we think it's really pretty is not going to be suitable for a customer who's spending multi millions of dollars on a product that they need to succeed in the marketplace.

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Vanessa Peterson: So we really have to be very sensitive to how we're doing our research, while we are presenting to them and making sure that what we're presenting.

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Vanessa Peterson: really is like showcasing to them our capabilities from a research standpoint, so this this graph that was originally shown to you and explain to you by Jared are just some of the key words and kind of how we get.

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Vanessa Peterson: To where where we are so when we take all of those trends that we're looking into and we're researching and, as I mentioned, you know when we're looking at what's.

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Vanessa Peterson: already happening in the industry.

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Vanessa Peterson: What the shows and stuff that we're predicting are going to be happening and what we see kind of starting to come into the design field additionally with what's happening, like in our region specifically from.

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Vanessa Peterson: All going I mentioned my political social standpoint, we have to take into account how people are feeling what they're feeling and what my gear them towards buying a certain color so a good example of this is, you know when we were trending colors in for the year 2020.

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Marshall Hamachi: Was.

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Vanessa Peterson: Sorry, so like whenever where we are trending colors and we know, for example in North America we're going into a political season, we know it's a very it's a time when things are like very unsure very.

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Vanessa Peterson: Unexpected people are those emotions are really running.

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Vanessa Peterson: High people are.

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Vanessa Peterson: very sensitive and you know a lot of things are very much thrown at you people start to get very overstimulated so when we know we're going into a political season and we're going to present colors that are.

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Vanessa Peterson: going to be coming out during an election year.

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Vanessa Peterson: we're very sensitive to what those colors are we might not go with you know collegiate colors that remind people like political parties or that remind them of.

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Vanessa Peterson: You know, things that you know they may not want to be associated with, we have to be very sensitive and take all those things into consideration.

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Vanessa Peterson: So that maybe we're like you know, this is a time where people probably need to like relax and, like the desensitize a little bit.

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Vanessa Peterson: Maybe we should present more common colors more grounding colors and you know that make them feel a little bit more at peace granted, what with everything that's going on and that's taken into account, amongst all different.

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Vanessa Peterson: regions across the world, so we always have to take into account what's happening.

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Vanessa Peterson: Are there protests happening are people unhappy with where they are right now, are we going to economic crisis are we in a pandemic.

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Vanessa Peterson: You know it's all of these things that we've taken to consideration that are going to affect human interaction human moods.

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Vanessa Peterson: Human emotions and why they might not be geared towards certain colors that's why you see a rise and different trends were.

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Vanessa Peterson: years before neon or like a huge thing and everyone was wearing yawns when they worked out in their shoes with neon and everyone was happy and optimistic and then all of a sudden, we got into a very deep political season and neon.

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Marshall Hamachi: we're out the door, no one wanted to.

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Vanessa Peterson: see a neon on wanted to see bright colors everyone wanted to be very Moody we got into a very Moody color and then the pandemic it, for example, so, then we got into the.

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Vanessa Peterson: cozy avenue, where everyone was white and beiges and dusty pastels and colors that were not overstimulating they want to close that made you.

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Vanessa Peterson: feel relaxed and then now we're going into more optimistic joy fees and we're like Okay, are we on the cusp of coming out of this pandemic, maybe we'll see if people want like more thriving colors that are more optimistic so we're starting.

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Vanessa Peterson: To see these boulder colors start to.

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Vanessa Peterson: come into play, again, so all of that to say i'm trying to put a ton of research into like one answer but there's a lot that goes into it.

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Marshall Hamachi: that's thanks Vanessa.

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Marshall Hamachi: Any other last minute questions from our attendees.

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Marshall Hamachi: Before we let our friends from tg go.

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Marshall Hamachi: else.

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Marshall Hamachi: Okay doesn't sound like it, so I think we can go ahead and wrap up Vanessa and Jared on behalf of my class.

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Marshall Hamachi: Grand ID mm to eight and the rest of the art Center attendees Thank you so much for your time we always appreciate you being able to share insight about global color trends, especially with KPMG being so pervasive and influential in terms of the consumer product market and.

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Marshall Hamachi: Again, thank you so much, and.

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Marshall Hamachi: We will be in touch.

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Vanessa Peterson: yeah Thank you guys so much for having us it's always a pleasure and an honor we hope to see a couple of you soon in the field and working directly with you on some cms design for your future companies great.

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U155597: Great guys.

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Marshall Hamachi: Thank you Jerry.

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Marshall Hamachi: i'm just going to ask my students to please stay on I just have a message that I want to share with you and the rest of you, this will be recorded for later, thank you.

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U155597: Thank you bye.

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Marshall Hamachi: hey Kimberly I got your text, but I didn't open it up, because I think on zoom can see everything I didn't have to work that out, but.

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No problem.

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Marshall Hamachi: Okay we're good now Kimberly.

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Kimberly Marte: Oh.

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hey so.

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Marshall Hamachi: Can you just introduce yourself real quick.

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Kimberly Marte: Of course, so Hello i'm Kimberly Marty, I am the art Center cms design educator on campus.

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Kimberly Marte: My background in color materials and finishes is with Honda for 10 years and tesla for five years after that I started my own company.

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Kimberly Marte: And I also teach at art Center so I wanted to let you guys know that we do teach trend forecasting at art Center along with color materials and finishes so you may not be aware of this, but there within the product design department there's a class called introduction to.

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Kimberly Marte: cms for product design in the transportation there's a class called introduction to automotive cms interiors and in the TTS program there's a class called insights.

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Kimberly Marte: All three of these classes include cms education, as well as trend forecasting, so I noticed today that there was a lot of people asking like, how do you do a trend and Rico and I really dig into all of that to teach you how that's done so.

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Kimberly Marte: If you haven't learned cms as an aspect of design you're more than welcome to join any of these classes.

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Kimberly Marte: If you have any questions for Rico and I, we are the ones that are teaching most of the trend forecasting on campus so lovely to meet all of you, I don't know if any of you have any questions for me at this time.

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Marshall Hamachi: And questions for Kimberly.

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Marshall Hamachi: know.

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Marshall Hamachi: Everything well.

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Kimberly Marte: yeah it's a lot of information yeah color materials and finishes is a growing industry, and we are designers within the design teams, we specialize in just color materials and finishes for any product so.

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Kimberly Marte: That just wanted to let you know that it is its own path and I get asked every day, do you have any students know how to do this so.

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Kimberly Marte: One of my students was on the PPT presentation today john graduated with a focus in automotive cms and is working for them.

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Kimberly Marte: And a why, and I have been doing cms for about three or four semesters now through transportation so there's a there is an avenue for it so have a wonderful day Marshall it's lovely to see you.

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Marshall Hamachi: Likewise.

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Kimberly Marte: You guys have a wonderful afternoon.

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Marshall Hamachi: He did Okay, thank you.

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bye.

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Oh.

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Marshall Hamachi: OK.

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Marshall Hamachi: So the trends question, I mean this is a not only one way to do it and there's lots of companies and different approaches and some are much deeper than others, but.

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Marshall Hamachi: I encourage you, if you are really interested in it, both Kimberly and reiko reiki was actually.

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Marshall Hamachi: She just joined a position with w GS and its head of like I think it does design trends, or something and she's a going to see math desire for way back from way back so both of them are so experienced and if you're interested in be worth taking the classes okay.

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Marshall Hamachi: cool I was for my etsy it's our classroom yes.

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Marshall Hamachi: For our class I was going to suggest just logging off and logging into our class, but since you're already here, nobody else's here, although we may get interrupted that's one thing i'm worried about for people that may.

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Marshall Hamachi: think that the presentation is still going on, so i'm going to suggest for our class please log off this zoom meeting and then log into our normal class it's the second link.

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Marshall Hamachi: Okay.

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Diderik Westby: cool See you in one thing.

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Okay.