Justine Parish: Alright, so welcome everybody to sewing lab at art Center and i'm going to turn it over to ariana living I can't say.
Justine Parish: enough.
Justine Parish: Okay hi hi to everyone.
Welcome to everyone so Lena.
Is the 2012.
Which is at this point, I think you already know, because started collaborating with our Center grain gain the knowledge of a challenging industry.
But this time we decided to come and talk about sustainable concert display with two big important word and two big important ways which which our.
Responsibility and innovation, so we are a team, and today we are talking about a new point of material that represent where the TV industry is doing.
and responsibility and, of course, innovation is part of as part of it, we have jacomo, which is an expert in the Italian coming because i'm part of the title we have.
Also, the Italian time industry, we have josie with Tony it's close to me, which is representing class you're getting this organization that.
Community cloud had to pay share that responsible innovation world thanks Tyler northern style in related materials, then we asked McDowell Barbie that with me.
Is a conductor, with a international more because you're an international designers to make people understanding what's going on in the supply chain and what to ask what to find and also how to translate the big key words of innovating and responsible world.
Now let me.
Ask the floor to josie which.
Is it's really important to explain it produces our we raise.
A billion industry in the main pillar.
Okay.
Thank you.
Justine Parish: Good afternoon to everybody, I don't and i'm the CEO of class a class mean creativity like site sustainable synergy and since 2007 we are trying to activate the supply chain.
Justine Parish: Including what we think is a key and dimensional you know important value of it is responsibility, adding them completing because.
Justine Parish: We believe in a four dimensional approach in order to get to the new contemporary fashion market, and you know system.
Justine Parish: Before they mentioned are the solid we design because design style is everything you know we choose, with our eyes the contemporary way to design thing it's important but design, also from.
Justine Parish: A circular economy perspective, where the design is the starting point to Creator, you know, in an engineer system, you know, in order to get the.
Justine Parish: end to allocate the resources and in order to be sure that the designer knows that, which will be the impact of its choice, the input at any level.
Justine Parish: So design innovation that is about for sure, new technologies, new material, but also new business models because innovation today is also you know.
kind of system about and vintage.
Justine Parish: upcycling you know, there are many ways that many ways to look at you know developing.
Justine Parish: And these is selling also acid that you know durability, is one of the most important thing, because you can have a second hand, you can have.
Justine Parish: You know ranks or whatever, when you have a product that is able to last for a longer time with a certain quality.
Justine Parish: Then we have a system ability and for our system ability means to level of sustainability sustainability in terms of a company what the company, you know, is doing, because.
Justine Parish: it's no way to have a product that is sustainable, if the company is not so the two things need to be linked and when it comes to the him.
Justine Parish: let's say the product, we have different levels of importance from the ingredients are the dining the finishing the.
Justine Parish: You know the end of life that has become so important, and then we have you know at the bottom of our triangle, the fact that we need to use the certification or measurement.
Justine Parish: In order to you know, safeguard the to certify that what we you know tell as values for sustainability is true, because you know the measurement needs to be on by a third party.
Justine Parish: voice, and then we have communication, you know communication is not simply what we say about how we tell the story of the things that we have decided to do.
Justine Parish: If we have a very novelty design driven and sustainable story, we need that to upgrade our way to communicate and just, in essence, so we have a normally.
Justine Parish: You know storytelling we heard about storytelling but without study, making it means Greenwashing.
Justine Parish: If we have slowly making then start building that are aligned that that's where we create the new generation of business and affect us.
Justine Parish: And then the worst thing is when we have a great story making but without a good storytelling that is one of our challenges today because you know, we had to find a new way to.
Justine Parish: get new technologies, get innovation, but we have not yet the vocabulary and the way to express.
Justine Parish: You know this new practice because we have not selling products, but we are offering that use of June generation to a consumer.
Justine Parish: That we know for market research instantly pushing the whole supply chain to make things different we want to know where our things are coming from how they're made.
Justine Parish: You know, to note, or the value around it, without giving up to design and innovation, at the same time and with class today, we will have a look at.
Justine Parish: You know these amazing initiative that is a new point of material that has been supported and coordinated by even at that level where we try every season, to highlight.
Justine Parish: The certain number of materials doesn't matter of the materials textile, leather of new generation of materials that you can see from to kind of.
Justine Parish: perspective, you know, innovative and responsible at the same time, because that is the new challenge that is the new.
Justine Parish: way to look at fashion and we're going to share with you, what we have just you know seen at the minimum value at alinea last February so that's only know is the starting point.
I think now we can start to go through the materials, please stop us if you don't understand something or, if you have some specific question because I go like exactly which topic, you are a couple of instructors that are here yeah beyond because.
Kristine Upesleja: I, I just wanted to mention that I have i'm here right now sitting in my room at F IBM and I hosted three years ago, you were visiting fit and remember.
Justine Parish: Remember.
yeah.
Justine Parish: Yes, because you are beyond the camera.
Kristine Upesleja: I know yeah I have changed a little bit I have this hat on right now yeah.
This is really good.
So.
You wanna you want to go to.
Justine Parish: Okay, now we met have we we like it to go through the stats because Japanese representing that January industry.
Kristine Upesleja: So when I came I was by myself, trying to do everything now every one of us go in really deep part Jacqueline is really the person that represent the industry, what does it mean industry calories.
house to work in the responsibility to achieve the best and sustainable standard requested by the contemporary society and the content.
And Brent and I like it that Chicago now it's we go to highlight some measurements made by the industry in the product in the system, and this.
is important, this kind of public under control.
Justine Parish: hi to everyone, I hope you are hearing me.
Justine Parish: I introduced myself very briefly, who, who I am and what my my job is.
Justine Parish: If I take off the mask and we take the stance it could be possible yeah that's okay that's Okay, as long as you're over there you look at me on my face expose.
Justine Parish: I work for the National Association of tanneries in Italy, whose name is on Asia and whose main creation is linear.
Justine Parish: And four and I pass along a very large part of my time for a certification body was there needs to be checked and he's the only certification body that works only in their data Center.
Justine Parish: If you look at the various certification brother use dmv GS more very fast there have academic standards on all the industrial sector is all over the world.
Justine Parish: Each a words only never Center, and this is a choice we have made a few years ago, many years ago when we were born.
Justine Parish: i'm I didn't know if you know what letter is and what a tannery is so please make me questions to understand exactly what you are much more interested in wants, you are much more interesting.
Justine Parish: In detail so everything you want.
Justine Parish: You know Italian tanneries are concentrated mainly in district, but I tell you this thing because district is the very first key word.
Justine Parish: The ability, the capability to be responsible and sustainable for your target industry in India industry is exactly this one, the first key word.
Justine Parish: A district, the district is a concentration in the same little.
Justine Parish: territory of not only attend time of tanneries but tanneries suppliers.
Justine Parish: suppliers of chemicals.
Justine Parish: suppliers of technology.
Justine Parish: Universities and training centers associations level and arteries our research.
Justine Parish: wastewater treatment plant and treatment plant of every waste that comes out of from that testing process in this concentrations creates a so complete.
with each other.
Justine Parish: Next, sorry.
Justine Parish: A complete net our relationship that creates efficiency, and this is very interesting I have traveled all over the world to see other attorneys, but I have never found something that can be compared to an Italian district very interesting you're very successful.
Justine Parish: What are the main goals today for a tannery for a general tannery.
Justine Parish: Responsibility innovating responsible responsible innovation and sustainability are absolutely the main goal, not be only because.
Justine Parish: That feeling of the tannery itself.
Justine Parish: But, mainly because clients and the world itself asks for that, if you do if you are not able to give her this innovation, mainly in.
Justine Parish: Environmental Management mainly not an environment for management, but not only.
Justine Parish: You your your destiny is to these appear in a very short time this is absolutely.
Justine Parish: Who is the first controller of your capability to be responsible in innovation and and.
Justine Parish: Trying to be more and more efficient, sustainable absolutely the client the client is that one that controls, you and asks you to be much more innovating.
Justine Parish: I had occasion today to remember.
Justine Parish: In the past, lessons, for example, the last question I I have heard from a client the client says to the tannery, can you tell me what the cows has eaten in their life.
Justine Parish: Where who's living you have used to produce the finished article yourself to me, this is a very interesting question.
Justine Parish: impossible question to answer absolutely impossible question to ask your boss is very interesting on how the clients and it's important for you as a designer all right now asking traceability and trust piracy are being the most important aspects for the markets.
Justine Parish: This is very interesting on my side to be transparent, you have to be able to measure everything you tell to the world, you have to be able to.
Justine Parish: To tell you can trace the leather you buy you can trace the leather your producer, you can trace the number you sell to be able to guarantee that the leather your wife comes from a particular part of the world or another particular part of the world.
Justine Parish: is able to trace chemical pro that to use in your process.
Justine Parish: Because transparency is probably one of the main goal now for a tannery but not only.
Justine Parish: capability to manage environmental aspects of the whole process and of the single process of a single article is very important.
Justine Parish: So there are so a large number of aspects that they're more than tannery as to manage.
Justine Parish: That is quite.
Justine Parish: impossible to explain all together, all with.
Justine Parish: its complexity, but my goal is today is to give you an idea what means to be a ternary today.
Justine Parish: An industrial reality with capability to manage perfectly their own processes and able to give to the to the client or to the to the designer.
Justine Parish: Over that answers he's waiting for.
Justine Parish: asked me if you have particular questions to ask, please thanks so much.
You want to sell anything we can go through.
mature I think it's.
I like I like that can come up, we want to start with letter with some elements that recognize this responsibility of the letter in the innovation.
Justine Parish: Yes, what what I what I be asked answer i'm sorry you weren't online and you're not here to touch this letter because touching the letter is the best way to.
Justine Parish: Get in to to come come to.
Justine Parish: comprehends and its value and it's emotion, because Labor is mainly emotion leather is mainly emotion and all the jobs, all the words around liver is mainly emotion, this is really fantastic, for me, but what does it mean that innovative.
Justine Parish: Responsible innovation in a tannery.
Justine Parish: For example, saving energy saving water saving waste our.
Justine Parish: aspects very important to demonstrate to be able to stay in this world in the right way.
Justine Parish: an easy example is to understand that the quantity of water, which is on this position for the Italian tanner is is fix it.
Justine Parish: And it's not possible to ask for a new water, because you know to produce finish it later, you have to use water natural water is not possible to.
Justine Parish: To have new water, because all the quantity of water has been given on this position to tanneries So if you have the necessity to increase your production, the only the only way is to.
Justine Parish: save water.
Justine Parish: I give you just a few example.
Justine Parish: This is just to to have a look, but this letter has been produced with a particular process that allows us to say more than 50% of the water north of the water normally used.
Justine Parish: In training process, and this is very interesting very interesting because it shows that it is possible to save water not easy, not every tannery is able to do that by the research shows that it is really possible Another question is.
Justine Parish: water.
Justine Parish: The chemical substances you use to talent either.
Justine Parish: You can use different tanning agents normally chromium is the timing age is much more user and the world, but it is not the only one, the market is asking now for new tiny agent, because the clients has the idea on my side and wrong idea buddy, it is not important.
Justine Parish: That chromium is not a good solution and other solution must be better probably there right so on my side they are not, but they are their research in trying to to to find your solution your technical solution is very important.
One more thing we have to switch.
Justine Parish: i'm getting very, very short part because this is to weed out the opportunity to touch it's hard to understand the difference we can talk about what the field is.
yeah it's not really like this.
Justine Parish: On the on the table.
Justine Parish: Because there are some issues about even the color if you want to have a collar you have one types of things and the topology of softness that you have to feel it.
The point is this.
Justine Parish: If you as a designer you want to create a long lasting.
use.
Particularly topology of ladder that give you the opportunity to have all your responsible measurement but in the meantime, you know that you are designing something is wrong last.
Meeting.
To get to get to now.
Justine Parish: Can I ask you what's your activity, what do you are interested in knowing what letter.
Kristine Upesleja: i'm actually interested really I want to hear more about this whole tanning process using chemicals you just mentioned chromium I think that's the nasty word, if it comes to leather and what people are looking for So what are alternatives to these processes okay.
Justine Parish: Just to have a look.
Justine Parish: Very difficult to describe, but this is.
Justine Parish: This blue is a chromium 10 and letter.
Justine Parish: This yellow one here is.
Justine Parish: It always turning.
Justine Parish: Our data is a different solution instead of using chrome you.
Justine Parish: it's a solution is probably not the best solution in the world.
Justine Parish: But isn't a, it is an alternative, a large part, for example, of the leather term and for cars interiors our talent in this way, this is not a criteria leather finisher live i'm glad.
I got the Oh yes, we have.
Justine Parish: This is a.
Justine Parish: ton of lever for car interiors, and this is, this has been tested using an alternative to chromium.
Justine Parish: We are not sure at this moment historical moment, then this is a solution, always better than this than the chromium because.
Justine Parish: Chemistry changes.
Justine Parish: Our knowledge about chemistry changes and requirements, mainly about legislation changes, and it is not so easy to change technology.
Justine Parish: At the same at the same speed so.
Justine Parish: We try this strange and we tried a weakness.
Justine Parish: In the performance performance we generally speaking, this kind of with chromium is much more smooth.
Justine Parish: This but, generally speaking, this is not always true this talent, we have that.
Justine Parish: On our days is much more read a little bit more regions Okay, so if you are looking for a particular article for a particular destination user, you first have to create a relationship with the tannery to understand what is the best solution for that.
Justine Parish: Not only, not only in terms of technical requirements, but mainly in environmental requirements, because the tannery perfectly know what.
Justine Parish: He can he can user to serve you perfectly and to give you the perfect solution on your desire, I hope I have explained very shortly, what I wanna wanna I want to you told to.
Kristine Upesleja: yeah Thank you very much for the.
Justine Parish: Time Okay, this is co one.
Justine Parish: This is a vine leather.
Justine Parish: Also, this is a bovine leather also This is my leather, but it is possible to use.
Justine Parish: Different heights gains coming from different angles, even only depends on what is the destination of your idea okay.
Justine Parish: is not always possible to use a finisher like this, to create a jacket because it's too heavy and it's not always possible to to cover.
Justine Parish: The whole internal have a car using leather like this, because this is too little and not necessary to thing, but to legal and it's not possible to have a whole.
Justine Parish: seat completely covered with one single letter Okay, it always depend on what you want to do and what is your desire and what's your idea, this is.
Justine Parish: So I think it's we also I mean yeah that apology letter and now a little bit like to see your Defense shane Tony do you want to relay which I think is very we switch now in the textile, so we cover the sustainability aspect I think it's better so we go through.
Even in the textile yarns which are the measurements and how to evaluate the story.
I would try to do my.
screenshot.
Justine Parish: As we have been talking to now it's about.
You know, a new journey, you know for processes about the tech side like letter, by the way, because you know it's the same approach and the journey is about the you know the company it's about the product and it's about everything around the processes.
Justine Parish: At class, we are used to divide our materials into three categories The first one is natural, the second one is.
Justine Parish: transformed, because we are transforming values, and you know, food, the recycling technology, and then we have the innovative, but everything that is under these three areas.
Justine Parish: We know everything about them, we know everything about you know everything about the strategy we know everything about the product from a whole.
Justine Parish: and also the kind of sophistication that stands for the measurement that we're looking for.
Justine Parish: And just to make some examples, because it's very difficult to talk about everything you know, for example, when we talk about natural.
Justine Parish: And also leather, we have these Buta, that is, the team that from the S corp group, you know they've been working very strongly into.
Justine Parish: Defining material target science, you know, in order to reduce that maximum the impact.
Justine Parish: That you know that product has on the environment and all the animals and on the deep ocean water and everything, so this solution that they found.
Justine Parish: More or less five years ago, is to go with Arctic regenerative agriculture solution.
Justine Parish: Based if I start from the beginning, you know, trying to define the areas of soils and i'm the you know us basically where they.
Justine Parish: Have a defined the precise criteria and the policy, together with the farmers, of course, to you know, to get them, you know this letter that is coming from cows that has been.
Justine Parish: grown into these these agriculture, you know lenses that are open any are all for us to everybody down there isn't like.
You are the expert.
Justine Parish: But the good thing is that the team around is already on the market with the solution is not just about the.
Justine Parish: starting up this is something that you find also in the stores, where you know it's not just about sharing these pathways share also you know the kind of impact and the communication around the world of the consumer.
Justine Parish: And this is something that is quite the news that is becoming any way a really important way to handle the impact of natural material, and you know, also for shoes and leather.
In other in an on another perspective talking about, for example, cotton, we have to bring green captain, but is the cotton, that is a.
Justine Parish: Recent farmers in Greece under the mountain inputs, where they decided to you know this spinners as decided to leave you know the way.
To go to another business model that culture that is working with farmers that are there in order to be practical to grow this content.
You know something that is that is great from a traceability and transparency point of view but it's also good for me, because they have.
included the irrigation system that is quite use also in USA, that is, you know, helping the farmers through a satellite system of this pipeline that by putting them.
In the.
Growing that we are you know the custom made these.
same sentence in our senses, you know.
Justine Parish: let's say to Sir, so that the farmers everyday knows how much water or no water at all that you have to use.
Justine Parish: them, and this is another to accomplish that as this fantastic hand, and here we have really 0.1% of the materials, because you can do many things.
Justine Parish: But it's totally possible transparent saving around the 40 45% of water, energy, so, because you know you know it's really all the.
Justine Parish: You know, growing and also the task we are not is happening in not more than hundred kilometers.
Justine Parish: And you know now, you can have also digital code that in order to understand where you're coming from the other part of that has been growing, and you can get the maximum out of it, and the fact that it's not organic open it gives also a quality in terms of.
You know the title that are higher than the normal whatnot the conventional one so we've got something really special part of it.
And going a little bit into the recycling technology let's have a look toward.
Kashmir.
With these.
story, but this call that the training is so that is based on for companies, you know that, all together, as the side that to use the pre consumer.
leftovers of war and Kashmir that our source into the area of Tuscany, but also in Europe and one of them is specialized you know source to pick up you know the.
leftovers, so that is you know, based in market, the second one is based in Toronto, and this taking these.
leftovers, and they divided by Salah invite technology and they go back to the mechanical fiber and then there are two companies that you can see here, that is, the learning.
and simple T that are transforming this mechanical fiber into Kashmir fabrics and amazing Kashmir and we need to have that are already being used by.
designer all over the world also furnishing and the great thing is that the product is really design driven it's amazing it's before me, but we have had the savings in terms of alternate is around 85%.
And you know that does be measured, with a life cycle assessment and I don't know if you can describe the patch that's very soft it's a no that's why I wanted to show the Drake like it's amazing that's the one that's the passion, the passion is very saw.
These two liar.
And also been you.
know very soft.
that's the effect yeah.
And then talking about recycling technology, we have the, for example, the polyester one, there are a lot of recycled polyester over the word.
I wanted you know we have at least 10 of us, we have in the platform just want to share with you, these new life new life in business, you know, there is.
You know, collecting the bottles clear vocals hundred percent bottles that are transformed that, in an era of 80 kilometers in the north part of Italy, near in the area.
And they transform into mechanical way and they check it in little flakes and then they hit them up in order to go back to the young men to make this fabric that people call technical service.
Justine Parish: So reading performing it that it is used for that in many application from shoes.
furnishing get to.
Justine Parish: baxter you know and hope.
So okay.
So you can do amazing things 360 degrees and also here we have measured the life cycle assessment and we've seen.
An amazing savings it's around 67% in terms of water, you know i'm 53% in terms of energy, and also in CO2 and you can get anything you can describe the touch yeah it's feels a little like discuss that some of them it's more constructively yes.
But after acetate like was the Africa.
yeah.
This is very.
obese, for example, but you can make any kind of way to that's really versatile and if we think that the the word that is consuming polyester the consumption of polyester is around 60% and it's not just about you know because polyester is used for everything to be one of the good solution.
So naturally side.
Justine Parish: Exactly leather I just shared with you, because this is not going to be tried this but they found a way to have leftovers, and you can see the leftovers, because the spiritual.
Kristine Upesleja: You know these are leftovers better being put together and contrast like it was a northern Italy so behind the you have a recycled polyester backing.
Kristine Upesleja: So this mapping is recycled polyester something like that that are going on Mondays and then they are ids where you can bring the you can price, you can do anything.
Kristine Upesleja: And about protecting data now basically it's it's amazing it's really something special yeah this is really special that looks very cool huh I.
mean it's fine.
Kristine Upesleja: And there's no can I can I jump inside this is another interesting things to suit the upcycling in an industry where.
These companies come from a family owned.
company that is manufacturing.
Operation they have their manufacture uprisings many years, so the sun decided to invest in the leftover on the manufacturer to the trends, but because everything so last year.
In several machines that now is still in the process, so the capabilities that and then what this.
bonding techniques.
Is a bonding techniques or Thank you can see, you can see, the two layers you see your face exactly this since there has to be.
On the same on the same thickness.
To them.
And this is also one other things I want to highlight to you, you have to consider that industry.
Justine Parish: started this types of process years ago now, is becoming a trend, but he is sad and the European Community already impose several legislations.
Justine Parish: And now on we came out with the last one that takes time and a factor later man factor when I taught by manufacturer they made the finished from that.
Justine Parish: They are blowing for low do recycling upcycling leftover so it's not possible anymore, to throw them away as a waste so everybody has to think about creating another template, and this was really an example, but this example was creating like seven years ago.
If I the beginning, nobody understood the words of this.
And now easier process do.
I like it, so I just wanted to give you also the measurement it sometimes legislation also give you a fraternity, to the industry to improve and invest.
Since.
Justine Parish: smells like a letter is like that yeah right well that's where I was last year is, we have some other pieces that were sort of donated have this.
Justine Parish: tulare fused with amanda and I kept looking at the same be snowing weather, but what are they so how's the cost, yes, can I use to calculate how much they have to use this is an important.
Come on, because Okay, you can cycle, the things that remind that when you do have it have a compound us that amount of moon and he says the will typically, and this is.
Justine Parish: The path is about you know sort of Nova so it's compressing but in terms of stitches so, is it kind of an flossing let's talk about it, I mean this is the technology yeah you know.
Justine Parish: Basically, there is no bills that's The key thing so it's a key that's why you can have the kind of in Boston right.
Kristine Upesleja: This is it, this is this is beautiful.
Absolutely.
Kristine Upesleja: Beautiful beautiful.
over what we have.
Right now.
Justine Parish: is a way to merge several in this.
Technology, this is a neutral sound technology, allowing.
You to.
Kristine Upesleja: put together to 10 layers of materials without using stretching or blues, these are not, these are not reasonable.
Right so even sometimes you got to come along for these types of functions there's you can see it, there is, where he said.
letter here, we see only one car right right and then there's.
This is a compressed, so this is what holds them together.
What all is this right on this song, this is.
This is pressing it so is there a glue, though.
it's just sound Okay, if you just sound ultrasound.
machine, which is another one I think in.
terms of the new solution well, these are machine that will be craft and modeling.
A hoodie with.
This is for this reason, when john will tell you that design and need to know what they want us to find the users and then the supplier can adapt to maturity around technology of the finished product.
I think it was making making sense to you all defensively.
Justine Parish: And something from me is that we go into this material that people is talking about the fact is, you talk later, but where we are talking about coating.
Justine Parish: that's not you know, and you can touch them that's the stuff though i'm sure that you've heard about it is coming from cactus.
Justine Parish: To last year you're the percentage of cactus tree was 35% now they are able to reach 80%.
Justine Parish: They are you know they're being really communicating a lot they're getting there, but there is not a sophistication at the moment, but for sure it's something to take in is that even if you can say anything not looks like it's actually.
it's the two layers yeah it's a bond that mattila yeah I think it's very interesting that characters can be that this kind of material that you can use maybe suitcases for what is the bank.
Why did they choose normal backing it's not so let's say clear because they're using many of them, we got these ones about preparing your collection, but everything for the attention is based now on the quarter, so the decoding this what's characters because.
They cannot do you know the practice without the backing backing away from the needs and fear, we have one of them.
To me, the point is that these are not leather or material but i'm coaching them on some becky's basically, for example, this is another coating that is made with a novel you know a lot of work powder, that is giving your business.
This is Susan.
And behind it's just.
Talking about the other.
founder of marvel you know the waste of marble yeah.
And here we are talking about the rice.
rice.
So there is a custom action, the back, and all this offer you have you know.
These are also made.
This week with value based.
And then it's sort of rubbery feeling.
Day, he says just been launched this temporary so it's a brand new thing, and these officers, the sample is talking about the you know finishing that we talked about the Honda.
or value based more or less we've got the people that are divided into 60 70% of your base the coating and it's quite interesting.
Just like a film yeah can come.
I think it's abandoned but, again, the key thing that is the core thing.
So, when you say buyer base is coated with you, is it by your polymer you know that is coming from natural material material resources at the federal level with different the answer you know that are coming out new researchers Okay, so this is a plant based yeah okay.
Generally speaking, it's like that that way to blend with wi fi la you know it's very easy to do yeah yeah yeah well I don't wanna say another one.
What is for me the letter is that one you know, in terms of also premium product yeah great I think material that can be used and somebody who doesn't know will look at this and think that it's it's a letter like looking at maybe.
Maybe I don't know.
If i've ever met he's not good, maybe very close Lisa yes, then you know.
Kristine Upesleja: where's.
Justine Parish: The rest of us, I always have to smell everything to see.
Kristine Upesleja: May I may I just want to point out here the jacket, can you see the jacket here that I have my screen.
Kristine Upesleja: No, no.
Justine Parish: camera.
Justine Parish: Okay there.
Kristine Upesleja: Because that's plant based leather like materials.
Kristine Upesleja: I can.
Justine Parish: hold on.
Jeannie Winston: that's great.
Jeannie Winston: Christine what kind of leather is that what kind of plant based leonard's.
Kristine Upesleja: know they they as far as I know, it's different plants so plant waste materials and it's made by a Swedish company called bite.
Kristine Upesleja: So.
Kristine Upesleja: I, but I think the basic is corn.
Kristine Upesleja: Okay, I think that is a growing you know kind of.
Justine Parish: New sources and that's why we have really to be careful to understand because, in order to, for example, the plan together yeah it's a look, but I cannot judge you know quite reject it doesn't look like softer you know that is this is, for example, theme.
theme as well.
As the La.
Justine Parish: Can I can I add something that God is showing to you, we are, we have just started a new era where we are innovative material mixing together a plan, they knew by obeys.
The point is this the designer cannot ask you have the same performance of a real ever to another type of material designer is to discover new performance.
Justine Parish: For this reason, I agree with you, you show us leather jacket, if you compare this jacket to enough forever real nap every.
Justine Parish: Day can be the thing that's that's the boy is the boy important don't expect to the material imitate somebody else and elastic grow with.
Justine Parish: His performance he's destination he's way too late, so no comparison means also to highlight the beauty of the material.
Justine Parish: And now we are this current situation we have designer they want to do something that in the past, they were doing in level they want to use an alternative or material they expect to have the same result, and then they say Oh, we have it stiff.
Justine Parish: So this is also some process that you have to educating knowing that potential when we need also transparencies in understanding what is behind that even myself sometimes when they talk to me about the composition.
Justine Parish: You know it's very complicated because it's a new, you know kind of composition it's a new way to do by a polyamorous as well you know and plant based by a polyamorous needs a solvent free you know.
Later yeah this is interesting, it says.
you're in good shape.
mission, yes, that that's I think yeah.
So by your very best, and that is more than I think 60% is delayed, but look at this feeling and.
So just for what is killing me for the lactic acid and it's produced today by different companies and basically pulling lactic acid is also something that our body's producing going on to exercise and you feel pain in your muscle.
fiber that has been.
heard you say a sentence and record this by FDA and by European Community around 2003 you know at the beginning of nature's best the company in us that was producing great it was it was there is by the stock of you know, such right.
Now, if you look at the recent they will show, and they open the plant or a diagram that talking about how to start the process from CO2.
But then we have at least 10 companies that are in play into different plan so if you look at the contract it's clearly with.
Other materials, the jail and other coating you know that there's one many prizes it's another coating in this case, they use the backing of Organic Cotton but.
They goes from a 50% off by your base to a 2% for firebase initial touch the hand is quite interesting.
yeah but, again, you guys, you know it's nice, but we need to understand, which is the right application for this kind of material and think that these are in transit material I call them, because every six months may change right.
Kristine Upesleja: Because we are acting i'm not sure you know, not better that way discover more performances, because it says new boundaries my frustrations that when we talk about these the way we just talk about the invitational leather as much more than that.
So.
renaming these new tools that are actually whether.
we're coming up with some of your term but it's important to.
This is a problem for responsible innovation at the moment, you know, we need a new dictionary right now we are missing a lot of the new effects that a lot of the new platform us look, we are in pain to stop thinking KLA to me DHS so yeah.
Kristine Upesleja: it's it's a key thing, but we have to you know, we have said that innovation and reports about knowledge, we need to keep the base with mistakes right be really.
On the visa try to understand as much as possible and try not to just say.
Because of.
Kristine Upesleja: These levels compared to let's say the the same weight of a natural animal leather, as far as strength.
Kristine Upesleja: Excuse me justin so and and the presentation crew, I have to go to the next meeting i'm so sorry well, this will be recorded so yeah so thank you so much, it was such a beautiful presentation and lots of new information Thank you so much okay bye Christine.
Kristine Upesleja: Right, I think.
Justine Parish: I think that the jab didn't do any kind of these you know you do it, no, no, so, but why because they start from a completely different perspective to me, this is a coating.
Justine Parish: And supposedly yeah because that you are using a material, you know, a buying polymer right to do that by something so.
Justine Parish: that's why I keep saying coating and they talk about 14 yeah and it's great to have a cool thing, because it means that you can apply to an organic or, but you can apply to many lakes and, in this case you enrich and we do why the fix and why I should just mention this word.
Justine Parish: Okay, I understand that you know very will be designers that are going to.
Justine Parish: You know the answer to this, but in my mind, I think we need to be open and close oh yeah because if you look at how many different cool things we have here.
Justine Parish: You know, we can do so many things we will add the end a good design because, again, we can do whatever information you want that, if we are not able to transfer and to express them in a design and your application.
Justine Parish: is going to be another period because we can look at this Nice we start to say interesting when we know what is behind it yeah, but if we think about the coating I think we open up the door and.
Justine Parish: Because they stopped.
Justine Parish: Right, there is no sense, this is the reason why.
Justine Parish: If you start to create a.
Justine Parish: space, and this is the.
Justine Parish: Only time hey only the top level yeah So when I said.
Justine Parish: You want me to tell you, otherwise.
Justine Parish: Because later.
Justine Parish: Of course.
that's.
Justine Parish: They have a factor, and you can do from a boat or shows the bags.
Justine Parish: So do you find when you're working with designers I know that sometimes, there will be no claims on products on the Internet vegan leather and, until now, I see these i'm thinking of that means vinyl that's what it used to be so.
Justine Parish: What is what I mean is there really any such thing.
Justine Parish: Is a buyer vase or not is.
Justine Parish: This is all via fedex is right.
Justine Parish: Now the customer is Tony.
Justine Parish: This is the reason.
Justine Parish: Why.
Justine Parish: This presentation is to make people aware of.
Justine Parish: The fact that there is a part of the consumers.
Justine Parish: We don't move around enough.
Justine Parish: Basic part of the consumer, you know that is steady climb.
Justine Parish: The ladder means in.
Justine Parish: The beginning yes it's been a bit of section.
Justine Parish: right but it's not really that yeah you know, we have not raising.
Justine Parish: Animals to make backs, you know because personally personally and we've my you know kind of organization, we support you know, to use every way possible, as much as possible and why we should waste such.
Justine Parish: A waste, you should tell me, you know let's razor you know, an animal to make the bag sets for me, is another luckily.
Justine Parish: Yes, so.
Justine Parish: You have also, by the way, another possibility.
Justine Parish: Because I don't eat anything from that anymore So there you go buddy yes, so he is a baker can is our vegan I know suited not because he's from any.
Justine Parish: Not is, for example, the secret, you know.
Jeannie Winston: And it's written in all the magazine.
Justine Parish: that someone is a second, to see if you feed the corner, we have a venture the world thinks and they close.
Justine Parish: Yes, is.
Justine Parish: That what you're saying is is.
Is the Foundation so, which means.
No.
honey.
Justine Parish: So there are some pieces.
Justine Parish: of information that actually said Italia or your leather is.
Justine Parish: A word that you can use when it comes from anymore.
Jeannie Winston: yeah.
Jeannie Winston: May I ask a question hi i'm a teacher at arts and I was curious about though you had put up a piece that was printed.
Jeannie Winston: And, as I teach textile and surface design so i'm really interested in how these materials take ink and what kind of inks you use and what's that process.
Justine Parish: I need to check with legal.
Because they didn't.
Justine Parish: Is bio based on the map is usually.
Justine Parish: A little bit darker color.
Justine Parish: Brown.
Jeannie Winston: Just kind of interesting and also the one that looks like wood grain.
Justine Parish: I cannot, can I add one thing this is what's happening.
Justine Parish: We want most of the design, I want to.
Jeannie Winston: Thank you.
Justine Parish: Very much, then the documentation and the declaration can be as you work interfaces on your land types of the face with coating printing 3D printing and Boston whatever, but these are not named.
Justine Parish: Chief the quality of brightness beautiful colors more people affection, or even.
Justine Parish: metallics metallic on natural and metallic is a past master image for this one, I will let you know.
Justine Parish: pretty sure that.
Jeannie Winston: Will you be, will you be posting.
Jeannie Winston: The sources of the link to the different manufacturers.
Jeannie Winston: manufacturer, you know you had you have several manufacturers that you.
Jeannie Winston: You know, have samples you've displayed that you know could be really interesting.
Justine Parish: or some to.
Justine Parish: This footage.
Justine Parish: he'll try to get the list from.
Justine Parish: We have the list if you go into website of this company you don't have.
Justine Parish: No way.
Jeannie Winston: Because they're new because they're brand.
Justine Parish: New and and they want right perfect so all of these things, so this is the point to can of course.
Justine Parish: If you want inside I have for certification.
Justine Parish: Of this company because.
Justine Parish: component technologies of embroideries printing whatever.
Justine Parish: Several ways, but if you're going to Wesley no.
Jeannie Winston: No okay.
No.
Jeannie Winston: Yes.
Justine Parish: No.
Jeannie Winston: I i've been in touch with Marshall so.
Justine Parish: Because this is all part of simple so whatever.
Justine Parish: comes beyond this will be through him.
Jeannie Winston: Okay, all right that's great oh what's that what's that sample you have in your hand there.
Justine Parish: I think you asked to see this is.
Justine Parish: The way.
Jeannie Winston: It looks beautiful.
Justine Parish: Mateo a second Okay, this is a new innovation is a unique first time in in the world that there is only one company name go from Korea.
Justine Parish: They do our yarn and the yarn is made 50% polyester 50% leather they try they take a scratch scratch.
scratch.
Justine Parish: scratch from the ladder.
Justine Parish: With a machine manually.
Justine Parish: And fibers use Point five centimeter then they speak.
Jeannie Winston: Then we, the young percent.
Justine Parish: polyester 50% leather.
Jeannie Winston: interesting.
Justine Parish: So this essentially you can make you can make it work, and this is so, because that is a little bit of polyester inside, you can even plasma with temperature and pressure because.
You can.
Justine Parish: You can you can combine with the Kashmir or sell.
Justine Parish: It because you can do nice sneakers anything, this is an example because the company made the article.
Justine Parish: Article ladder inside here and then this is a cotton fabrics well.
Jeannie Winston: interesting.
Justine Parish: yeah anything here.
Justine Parish: So this fabric, this year, no code is an innovative very only one company in the world.
Justine Parish: uh huh, and so we made carpet for the class we made the car seats, you see, part of the car seats that either we did some blankets.
Justine Parish: and say but it's kind of the Semester.
Justine Parish: Week.
Justine Parish: So the concept is when you do a car seats, you have a lot of wasted material likes 50% of the high has been thrown away.
Justine Parish: We made a project in February with unite in the last three years project to reuse all the waste material from this.
Justine Parish: matter use for their seats industry.
Justine Parish: Really, the idea is that we do this sit, but then we do the shoes Max Blanca that.
Jeannie Winston: that's great okay.
Justine Parish: Last February.
Jeannie Winston: Okay, well, thank you so much it's been really interesting and fascinating.
Justine Parish: moment and nobody in Italy made this the same you are in the box is going to be a business because there's a lot of scratch materials.
Jeannie Winston: yeah yeah.
Justine Parish: I mean anytime I mean, I can tell you how they all recycle.
Justine Parish: or just righteousness man that initially because they do a lot of things so yeah it's a work.
Jeannie Winston: Oh wow.
Justine Parish: Okay, we can introduce Dr mark on the world of a cycle left material system.
Justine Parish: During the whole production process that has a very large quantity of substances that can.
Justine Parish: be reused and reported in new and innovative.
Justine Parish: industrial processes.
Justine Parish: free to use.
Justine Parish: Something that yesterday didn't exist.
Justine Parish: For example, because of the quantity of.
Justine Parish: Protein existed invalid because leather is mainly made of protein.
Justine Parish: Such proteins can be really covers and transform and to be used, for example, in agriculture.
Justine Parish: Because proteins contains a large quantity of nitrogen nitrogen is perfect.
Justine Parish: To be used in agriculture, but on all the proteins can be used to produce something to.
Justine Parish: be used it in.
Justine Parish: food sector.
Justine Parish: Food for a human consumption or for Ted consumption.
Jeannie Winston: Are you talking about the byproduct of this production are you talking about the end of life use.
Justine Parish: of your all byproducts.
Justine Parish: Okay, no all for it to be, to be precise, not because sometime when it parts of the of the data is not economic convenience to transform in a finish at.
Justine Parish: The time it finishes it can be transformative in something else which is not leather, but which is a protein for flat on my channel tickle new retail vertical.
Justine Parish: feet for pet consumption or for human consumption or so many products that exist in the market produced using proteins from liver is very interesting and gives the real measure of how lead the sector is circular and plays the game also clarity with great efficiency.
Jeannie Winston: mm hmm.
Justine Parish: More or less if if you go to that unit website.
Justine Parish: The references, you will be able to download the.
Justine Parish: Sustainable reports of the other sectors.
Jeannie Winston: Then.
Justine Parish: Documents there we publish the scenes.
Justine Parish: is, as I remember well, there is the exact amount of the total person page of what is a waste.
Justine Parish: Which is reused in other sectors and, if I remember well more than 75% of the wastes are reuse in our sector and.
Justine Parish: very, very interesting goal.
Justine Parish: Because a lot of the sector that has the same capability to reuse so much quantity of waste.
Jeannie Winston: Do you work with the furniture companies in Italy, you supply them with this.
Jeannie Winston: These innovations.
Jeannie Winston: Yes, absolutely mm hmm.
Justine Parish: north of Italy, two companies first name is cici second name is insta and they are absolutely the most important companies in the world that require a protein from the leather sector.
Justine Parish: From the scratches and waste of leather sector and trust format such protein in.
Justine Parish: materials for agriculture.
Justine Parish: In the hundred percent all the cases.
Justine Parish: Productivity that can be used in biological every culture, this is very interesting.
Jeannie Winston: yeah I used to work for a company called clue i'm sure you know them and they're receiving line and they didn't have any of this and and I had wish that they had you know.
Jeannie Winston: It would have made it would have made their product.
Justine Parish: materials like this is.
Justine Parish: So here, you can feel the lighter.
Justine Parish: Green black families upbringing.
Jeannie Winston: Right so it's a real it's a it's a real process to get these patterns on this.
Justine Parish: I don't know if you could say it, but he has.
Jeannie Winston: yeah I wish I was at school, today, so I could come in there.
Justine Parish: I mean, first.
Justine Parish: Then they.
Justine Parish: Then they bring to the table.
Jeannie Winston: So it's like a screen printed process it's like three part.
Justine Parish: direction like.
Jeannie Winston: Oh yeah.
Jeannie Winston: yeah fascinating.
Justine Parish: This much that you see here, no it's like changing honestly this letter is a black once he.
Justine Parish: fills a silver silver silver.
Justine Parish: is a big knife, which is like a two month to month and a half in the machine that.
Justine Parish: The little knife is moving.
Jeannie Winston: yeah.
Justine Parish: And then it's covered.
Jeannie Winston: It really it really makes it has a beautiful kind of.
Jeannie Winston: textural feel yeah.
Justine Parish: So when you watch it you'll feel like.
Justine Parish: that's kind of a police state.
Justine Parish: Please, please, please.
Justine Parish: And then my not really you can you can see, so I can run my.
Jeannie Winston: yeah I kind of do see it, but you know of course it's not like putting up yeah I see it, I see it's like it's.
Jeannie Winston: it's like a rubber out but it's not there yeah yeah.
Justine Parish: Every time you do something like a jacket.
Jeannie Winston: Are you in are you in Los Angeles, for a while, or are you leaving.
Jeannie Winston: For that, what do you have do you take appointments with different interior designers.
Justine Parish: don't do, but if you want tomorrow we got a meeting of presentation and they want to learn.
Jeannie Winston: Like a presentation and the reason i'm asking this because I work I designed a lot for an interior designer who I think would be really interested in what you have there.
inside.
Justine Parish: The conference contact information and chat.
Justine Parish: What do you want me to put in.
Jeannie Winston: As a matter of fact i'm i'm meeting a woman who specializes in hospitality design tonight for at six, and I would she would be so interested in what you have there.
Jeannie Winston: You know just because.
Justine Parish: Like.
Justine Parish: chicken.
Justine Parish: These materials for inspiration.
Jeannie Winston: Okay, and where Where will that be, where, will you be doing that.
Justine Parish: No or yes, I can give you the address.
Jeannie Winston: Okay yeah if you just tell me the details and then that would be great.
Jeannie Winston: Okay.
Jeannie Winston: All right, okay fantastic well this was really great Thank you so much for showing us this.
Jeannie Winston: All of this.
Jeannie Winston: Okay let's extend the chat okay.
Justine Parish: Right to me I send you the address.
Justine Parish: where you can see.
Jeannie Winston: Okay.
Justine Parish: I think it's better it's on Thursday.
Justine Parish: You can see.
Justine Parish: yeah.
Jeannie Winston: Absolutely.
Justine Parish: and interesting to see.
Justine Parish: Migration, we made a selection on the backs.
Jeannie Winston: Of course.
Justine Parish: Not that boring things so we got everything is fine.
Jeannie Winston: I mean yeah I think this designer I can imagine.
Justine Parish: People is very inspiring this yeah.
Jeannie Winston: Well, because you know there's some of the people that would use your.
Jeannie Winston: Your product most products and and since they're new and innovative so.
Justine Parish: Judy what building new teacher.
Jeannie Winston: um well currently i'm teaching in the in the 850 building yeah.
Jeannie Winston: um so.
Justine Parish: One of these for you.
Jeannie Winston: Oh great okay.
Justine Parish: So anyone can pick it up.
Jeannie Winston: All right, i'll come, I will definitely do that.
Jeannie Winston: will definitely do that.
Okay.
Justine Parish: Thank you.
Jeannie Winston: All right, i'm gonna be i'm gonna be on campus on Friday so.
Justine Parish: So, yes there's somebody here until from 8pm to 430.
Jeannie Winston: Oh OK.
Justine Parish: name on it and so just ask.
Jeannie Winston: Okay wonderful Thank you nice to meet you.
Jeannie Winston: Looking forward to all being unmasked and healthy and staying safe so.
Jeannie Winston: I will, I will I will definitely be in touch Thank you so much for this, I really appreciate it.
Jeannie Winston: So.