WEBVTT 1 00:00:04.920 --> 00:00:14.820 Justine Parish: Alright, so welcome everybody to sewing lab at art Center and i'm going to turn it over to ariana living I can't say. 2 00:00:16.199 --> 00:00:16.680 Justine Parish: enough. 3 00:00:23.160 --> 00:00:25.320 Justine Parish: Okay hi hi to everyone. 4 00:00:26.640 --> 00:00:28.950 Welcome to everyone so Lena. 5 00:00:30.330 --> 00:00:32.940 Is the 2012. 6 00:00:34.350 --> 00:00:46.830 Which is at this point, I think you already know, because started collaborating with our Center grain gain the knowledge of a challenging industry. 7 00:00:48.000 --> 00:01:01.650 But this time we decided to come and talk about sustainable concert display with two big important word and two big important ways which which our. 8 00:01:02.220 --> 00:01:17.490 Responsibility and innovation, so we are a team, and today we are talking about a new point of material that represent where the TV industry is doing. 9 00:01:18.510 --> 00:01:37.290 and responsibility and, of course, innovation is part of as part of it, we have jacomo, which is an expert in the Italian coming because i'm part of the title we have. 10 00:01:37.890 --> 00:01:51.210 Also, the Italian time industry, we have josie with Tony it's close to me, which is representing class you're getting this organization that. 11 00:01:52.530 --> 00:02:07.620 Community cloud had to pay share that responsible innovation world thanks Tyler northern style in related materials, then we asked McDowell Barbie that with me. 12 00:02:08.640 --> 00:02:33.000 Is a conductor, with a international more because you're an international designers to make people understanding what's going on in the supply chain and what to ask what to find and also how to translate the big key words of innovating and responsible world. 13 00:02:35.130 --> 00:02:36.870 Now let me. 14 00:02:37.950 --> 00:02:41.340 Ask the floor to josie which. 15 00:02:43.200 --> 00:02:48.780 Is it's really important to explain it produces our we raise. 16 00:02:50.190 --> 00:02:53.940 A billion industry in the main pillar. 17 00:02:55.890 --> 00:02:56.130 Okay. 18 00:02:57.660 --> 00:02:57.990 Thank you. 19 00:02:59.820 --> 00:03:14.010 Justine Parish: Good afternoon to everybody, I don't and i'm the CEO of class a class mean creativity like site sustainable synergy and since 2007 we are trying to activate the supply chain. 20 00:03:14.700 --> 00:03:25.950 Justine Parish: Including what we think is a key and dimensional you know important value of it is responsibility, adding them completing because. 21 00:03:26.580 --> 00:03:36.720 Justine Parish: We believe in a four dimensional approach in order to get to the new contemporary fashion market, and you know system. 22 00:03:37.650 --> 00:03:50.160 Justine Parish: Before they mentioned are the solid we design because design style is everything you know we choose, with our eyes the contemporary way to design thing it's important but design, also from. 23 00:03:50.640 --> 00:03:59.730 Justine Parish: A circular economy perspective, where the design is the starting point to Creator, you know, in an engineer system, you know, in order to get the. 24 00:04:00.090 --> 00:04:10.410 Justine Parish: end to allocate the resources and in order to be sure that the designer knows that, which will be the impact of its choice, the input at any level. 25 00:04:10.770 --> 00:04:21.150 Justine Parish: So design innovation that is about for sure, new technologies, new material, but also new business models because innovation today is also you know. 26 00:04:22.290 --> 00:04:26.400 kind of system about and vintage. 27 00:04:27.810 --> 00:04:33.960 Justine Parish: upcycling you know, there are many ways that many ways to look at you know developing. 28 00:04:34.560 --> 00:04:43.260 Justine Parish: And these is selling also acid that you know durability, is one of the most important thing, because you can have a second hand, you can have. 29 00:04:43.530 --> 00:04:50.310 Justine Parish: You know ranks or whatever, when you have a product that is able to last for a longer time with a certain quality. 30 00:04:50.940 --> 00:05:00.930 Justine Parish: Then we have a system ability and for our system ability means to level of sustainability sustainability in terms of a company what the company, you know, is doing, because. 31 00:05:01.350 --> 00:05:09.180 Justine Parish: it's no way to have a product that is sustainable, if the company is not so the two things need to be linked and when it comes to the him. 32 00:05:09.660 --> 00:05:16.170 Justine Parish: let's say the product, we have different levels of importance from the ingredients are the dining the finishing the. 33 00:05:16.740 --> 00:05:27.510 Justine Parish: You know the end of life that has become so important, and then we have you know at the bottom of our triangle, the fact that we need to use the certification or measurement. 34 00:05:28.200 --> 00:05:39.600 Justine Parish: In order to you know, safeguard the to certify that what we you know tell as values for sustainability is true, because you know the measurement needs to be on by a third party. 35 00:05:40.170 --> 00:05:50.430 Justine Parish: voice, and then we have communication, you know communication is not simply what we say about how we tell the story of the things that we have decided to do. 36 00:05:50.850 --> 00:06:02.040 Justine Parish: If we have a very novelty design driven and sustainable story, we need that to upgrade our way to communicate and just, in essence, so we have a normally. 37 00:06:02.760 --> 00:06:08.430 Justine Parish: You know storytelling we heard about storytelling but without study, making it means Greenwashing. 38 00:06:08.970 --> 00:06:16.620 Justine Parish: If we have slowly making then start building that are aligned that that's where we create the new generation of business and affect us. 39 00:06:16.980 --> 00:06:27.840 Justine Parish: And then the worst thing is when we have a great story making but without a good storytelling that is one of our challenges today because you know, we had to find a new way to. 40 00:06:28.620 --> 00:06:34.080 Justine Parish: get new technologies, get innovation, but we have not yet the vocabulary and the way to express. 41 00:06:34.560 --> 00:06:41.340 Justine Parish: You know this new practice because we have not selling products, but we are offering that use of June generation to a consumer. 42 00:06:41.670 --> 00:06:50.580 Justine Parish: That we know for market research instantly pushing the whole supply chain to make things different we want to know where our things are coming from how they're made. 43 00:06:51.180 --> 00:07:00.240 Justine Parish: You know, to note, or the value around it, without giving up to design and innovation, at the same time and with class today, we will have a look at. 44 00:07:00.780 --> 00:07:12.540 Justine Parish: You know these amazing initiative that is a new point of material that has been supported and coordinated by even at that level where we try every season, to highlight. 45 00:07:12.960 --> 00:07:23.400 Justine Parish: The certain number of materials doesn't matter of the materials textile, leather of new generation of materials that you can see from to kind of. 46 00:07:23.820 --> 00:07:30.780 Justine Parish: perspective, you know, innovative and responsible at the same time, because that is the new challenge that is the new. 47 00:07:31.410 --> 00:07:44.640 Justine Parish: way to look at fashion and we're going to share with you, what we have just you know seen at the minimum value at alinea last February so that's only know is the starting point. 48 00:07:50.430 --> 00:08:08.670 I think now we can start to go through the materials, please stop us if you don't understand something or, if you have some specific question because I go like exactly which topic, you are a couple of instructors that are here yeah beyond because. 49 00:08:11.040 --> 00:08:21.150 Kristine Upesleja: I, I just wanted to mention that I have i'm here right now sitting in my room at F IBM and I hosted three years ago, you were visiting fit and remember. 50 00:08:23.190 --> 00:08:23.820 Justine Parish: Remember. 51 00:08:23.850 --> 00:08:24.300 yeah. 52 00:08:26.250 --> 00:08:28.500 Justine Parish: Yes, because you are beyond the camera. 53 00:08:28.920 --> 00:08:33.540 Kristine Upesleja: I know yeah I have changed a little bit I have this hat on right now yeah. 54 00:08:34.590 --> 00:08:35.640 This is really good. 55 00:08:38.820 --> 00:08:39.150 So. 56 00:08:40.290 --> 00:08:42.120 You wanna you want to go to. 57 00:08:43.980 --> 00:08:54.450 Justine Parish: Okay, now we met have we we like it to go through the stats because Japanese representing that January industry. 58 00:08:56.040 --> 00:09:13.440 Kristine Upesleja: So when I came I was by myself, trying to do everything now every one of us go in really deep part Jacqueline is really the person that represent the industry, what does it mean industry calories. 59 00:09:15.450 --> 00:09:29.520 house to work in the responsibility to achieve the best and sustainable standard requested by the contemporary society and the content. 60 00:09:30.540 --> 00:09:42.810 And Brent and I like it that Chicago now it's we go to highlight some measurements made by the industry in the product in the system, and this. 61 00:09:44.340 --> 00:09:47.730 is important, this kind of public under control. 62 00:09:50.340 --> 00:09:53.820 Justine Parish: hi to everyone, I hope you are hearing me. 63 00:09:56.520 --> 00:10:02.160 Justine Parish: I introduced myself very briefly, who, who I am and what my my job is. 64 00:10:03.720 --> 00:10:13.080 Justine Parish: If I take off the mask and we take the stance it could be possible yeah that's okay that's Okay, as long as you're over there you look at me on my face expose. 65 00:10:15.150 --> 00:10:25.320 Justine Parish: I work for the National Association of tanneries in Italy, whose name is on Asia and whose main creation is linear. 66 00:10:26.280 --> 00:10:38.520 Justine Parish: And four and I pass along a very large part of my time for a certification body was there needs to be checked and he's the only certification body that works only in their data Center. 67 00:10:39.630 --> 00:10:51.480 Justine Parish: If you look at the various certification brother use dmv GS more very fast there have academic standards on all the industrial sector is all over the world. 68 00:10:52.770 --> 00:11:01.320 Justine Parish: Each a words only never Center, and this is a choice we have made a few years ago, many years ago when we were born. 69 00:11:03.360 --> 00:11:18.000 Justine Parish: i'm I didn't know if you know what letter is and what a tannery is so please make me questions to understand exactly what you are much more interested in wants, you are much more interesting. 70 00:11:19.650 --> 00:11:22.830 Justine Parish: In detail so everything you want. 71 00:11:24.990 --> 00:11:36.420 Justine Parish: You know Italian tanneries are concentrated mainly in district, but I tell you this thing because district is the very first key word. 72 00:11:38.760 --> 00:11:49.470 Justine Parish: The ability, the capability to be responsible and sustainable for your target industry in India industry is exactly this one, the first key word. 73 00:11:50.730 --> 00:11:54.450 Justine Parish: A district, the district is a concentration in the same little. 74 00:11:56.160 --> 00:12:05.070 Justine Parish: territory of not only attend time of tanneries but tanneries suppliers. 75 00:12:06.990 --> 00:12:09.510 Justine Parish: suppliers of chemicals. 76 00:12:11.460 --> 00:12:13.920 Justine Parish: suppliers of technology. 77 00:12:15.900 --> 00:12:21.690 Justine Parish: Universities and training centers associations level and arteries our research. 78 00:12:23.190 --> 00:12:38.250 Justine Parish: wastewater treatment plant and treatment plant of every waste that comes out of from that testing process in this concentrations creates a so complete. 79 00:12:41.850 --> 00:12:42.360 with each other. 80 00:12:43.860 --> 00:12:45.000 Justine Parish: Next, sorry. 81 00:12:46.050 --> 00:13:07.530 Justine Parish: A complete net our relationship that creates efficiency, and this is very interesting I have traveled all over the world to see other attorneys, but I have never found something that can be compared to an Italian district very interesting you're very successful. 82 00:13:08.550 --> 00:13:12.810 Justine Parish: What are the main goals today for a tannery for a general tannery. 83 00:13:15.570 --> 00:13:26.280 Justine Parish: Responsibility innovating responsible responsible innovation and sustainability are absolutely the main goal, not be only because. 84 00:13:27.450 --> 00:13:30.600 Justine Parish: That feeling of the tannery itself. 85 00:13:31.680 --> 00:13:43.800 Justine Parish: But, mainly because clients and the world itself asks for that, if you do if you are not able to give her this innovation, mainly in. 86 00:13:45.930 --> 00:13:51.120 Justine Parish: Environmental Management mainly not an environment for management, but not only. 87 00:13:52.230 --> 00:13:59.010 Justine Parish: You your your destiny is to these appear in a very short time this is absolutely. 88 00:14:00.510 --> 00:14:08.160 Justine Parish: Who is the first controller of your capability to be responsible in innovation and and. 89 00:14:09.540 --> 00:14:24.480 Justine Parish: Trying to be more and more efficient, sustainable absolutely the client the client is that one that controls, you and asks you to be much more innovating. 90 00:14:26.790 --> 00:14:28.830 Justine Parish: I had occasion today to remember. 91 00:14:29.940 --> 00:14:49.560 Justine Parish: In the past, lessons, for example, the last question I I have heard from a client the client says to the tannery, can you tell me what the cows has eaten in their life. 92 00:14:51.810 --> 00:14:59.550 Justine Parish: Where who's living you have used to produce the finished article yourself to me, this is a very interesting question. 93 00:15:00.030 --> 00:15:21.780 Justine Parish: impossible question to answer absolutely impossible question to ask your boss is very interesting on how the clients and it's important for you as a designer all right now asking traceability and trust piracy are being the most important aspects for the markets. 94 00:15:23.250 --> 00:15:36.210 Justine Parish: This is very interesting on my side to be transparent, you have to be able to measure everything you tell to the world, you have to be able to. 95 00:15:37.500 --> 00:15:55.860 Justine Parish: To tell you can trace the leather you buy you can trace the leather your producer, you can trace the number you sell to be able to guarantee that the leather your wife comes from a particular part of the world or another particular part of the world. 96 00:15:57.570 --> 00:16:03.390 Justine Parish: is able to trace chemical pro that to use in your process. 97 00:16:04.560 --> 00:16:11.340 Justine Parish: Because transparency is probably one of the main goal now for a tannery but not only. 98 00:16:12.900 --> 00:16:24.630 Justine Parish: capability to manage environmental aspects of the whole process and of the single process of a single article is very important. 99 00:16:27.450 --> 00:16:33.570 Justine Parish: So there are so a large number of aspects that they're more than tannery as to manage. 100 00:16:34.590 --> 00:16:35.730 Justine Parish: That is quite. 101 00:16:36.750 --> 00:16:40.440 Justine Parish: impossible to explain all together, all with. 102 00:16:41.820 --> 00:16:49.890 Justine Parish: its complexity, but my goal is today is to give you an idea what means to be a ternary today. 103 00:16:51.870 --> 00:17:06.240 Justine Parish: An industrial reality with capability to manage perfectly their own processes and able to give to the to the client or to the to the designer. 104 00:17:07.470 --> 00:17:10.170 Justine Parish: Over that answers he's waiting for. 105 00:17:12.780 --> 00:17:17.370 Justine Parish: asked me if you have particular questions to ask, please thanks so much. 106 00:17:20.400 --> 00:17:24.150 You want to sell anything we can go through. 107 00:17:25.980 --> 00:17:27.420 mature I think it's. 108 00:17:29.070 --> 00:17:44.010 I like I like that can come up, we want to start with letter with some elements that recognize this responsibility of the letter in the innovation. 109 00:17:48.060 --> 00:18:01.290 Justine Parish: Yes, what what I what I be asked answer i'm sorry you weren't online and you're not here to touch this letter because touching the letter is the best way to. 110 00:18:02.670 --> 00:18:06.930 Justine Parish: Get in to to come come to. 111 00:18:07.950 --> 00:18:26.790 Justine Parish: comprehends and its value and it's emotion, because Labor is mainly emotion leather is mainly emotion and all the jobs, all the words around liver is mainly emotion, this is really fantastic, for me, but what does it mean that innovative. 112 00:18:27.840 --> 00:18:29.700 Justine Parish: Responsible innovation in a tannery. 113 00:18:31.500 --> 00:18:41.010 Justine Parish: For example, saving energy saving water saving waste our. 114 00:18:42.120 --> 00:18:48.810 Justine Parish: aspects very important to demonstrate to be able to stay in this world in the right way. 115 00:18:52.410 --> 00:19:02.520 Justine Parish: an easy example is to understand that the quantity of water, which is on this position for the Italian tanner is is fix it. 116 00:19:03.330 --> 00:19:15.120 Justine Parish: And it's not possible to ask for a new water, because you know to produce finish it later, you have to use water natural water is not possible to. 117 00:19:16.020 --> 00:19:31.740 Justine Parish: To have new water, because all the quantity of water has been given on this position to tanneries So if you have the necessity to increase your production, the only the only way is to. 118 00:19:32.790 --> 00:19:33.900 Justine Parish: save water. 119 00:19:35.160 --> 00:19:37.140 Justine Parish: I give you just a few example. 120 00:19:43.050 --> 00:19:59.280 Justine Parish: This is just to to have a look, but this letter has been produced with a particular process that allows us to say more than 50% of the water north of the water normally used. 121 00:20:00.210 --> 00:20:20.880 Justine Parish: In training process, and this is very interesting very interesting because it shows that it is possible to save water not easy, not every tannery is able to do that by the research shows that it is really possible Another question is. 122 00:20:25.980 --> 00:20:26.760 Justine Parish: water. 123 00:20:28.410 --> 00:20:32.100 Justine Parish: The chemical substances you use to talent either. 124 00:20:35.730 --> 00:21:02.670 Justine Parish: You can use different tanning agents normally chromium is the timing age is much more user and the world, but it is not the only one, the market is asking now for new tiny agent, because the clients has the idea on my side and wrong idea buddy, it is not important. 125 00:21:04.380 --> 00:21:24.360 Justine Parish: That chromium is not a good solution and other solution must be better probably there right so on my side they are not, but they are their research in trying to to to find your solution your technical solution is very important. 126 00:21:27.270 --> 00:21:29.820 One more thing we have to switch. 127 00:21:32.460 --> 00:21:43.950 Justine Parish: i'm getting very, very short part because this is to weed out the opportunity to touch it's hard to understand the difference we can talk about what the field is. 128 00:21:45.330 --> 00:21:47.700 yeah it's not really like this. 129 00:21:51.150 --> 00:21:52.170 Justine Parish: On the on the table. 130 00:21:55.770 --> 00:22:06.870 Justine Parish: Because there are some issues about even the color if you want to have a collar you have one types of things and the topology of softness that you have to feel it. 131 00:22:07.950 --> 00:22:09.150 The point is this. 132 00:22:10.650 --> 00:22:15.930 Justine Parish: If you as a designer you want to create a long lasting. 133 00:22:17.970 --> 00:22:18.630 use. 134 00:22:19.830 --> 00:22:33.000 Particularly topology of ladder that give you the opportunity to have all your responsible measurement but in the meantime, you know that you are designing something is wrong last. 135 00:22:35.040 --> 00:22:35.400 Meeting. 136 00:22:36.960 --> 00:22:38.790 To get to get to now. 137 00:22:40.560 --> 00:22:46.170 Justine Parish: Can I ask you what's your activity, what do you are interested in knowing what letter. 138 00:22:47.340 --> 00:23:10.080 Kristine Upesleja: i'm actually interested really I want to hear more about this whole tanning process using chemicals you just mentioned chromium I think that's the nasty word, if it comes to leather and what people are looking for So what are alternatives to these processes okay. 139 00:23:10.980 --> 00:23:12.030 Justine Parish: Just to have a look. 140 00:23:13.950 --> 00:23:17.850 Justine Parish: Very difficult to describe, but this is. 141 00:23:19.050 --> 00:23:21.420 Justine Parish: This blue is a chromium 10 and letter. 142 00:23:22.680 --> 00:23:24.780 Justine Parish: This yellow one here is. 143 00:23:25.800 --> 00:23:27.780 Justine Parish: It always turning. 144 00:23:28.950 --> 00:23:32.820 Justine Parish: Our data is a different solution instead of using chrome you. 145 00:23:34.140 --> 00:23:38.730 Justine Parish: it's a solution is probably not the best solution in the world. 146 00:23:40.350 --> 00:23:56.070 Justine Parish: But isn't a, it is an alternative, a large part, for example, of the leather term and for cars interiors our talent in this way, this is not a criteria leather finisher live i'm glad. 147 00:23:57.480 --> 00:23:59.010 I got the Oh yes, we have. 148 00:24:05.850 --> 00:24:06.840 Justine Parish: This is a. 149 00:24:08.010 --> 00:24:16.650 Justine Parish: ton of lever for car interiors, and this is, this has been tested using an alternative to chromium. 150 00:24:18.720 --> 00:24:30.330 Justine Parish: We are not sure at this moment historical moment, then this is a solution, always better than this than the chromium because. 151 00:24:31.650 --> 00:24:33.330 Justine Parish: Chemistry changes. 152 00:24:34.500 --> 00:24:48.630 Justine Parish: Our knowledge about chemistry changes and requirements, mainly about legislation changes, and it is not so easy to change technology. 153 00:24:50.130 --> 00:24:53.370 Justine Parish: At the same at the same speed so. 154 00:24:55.980 --> 00:24:59.280 Justine Parish: We try this strange and we tried a weakness. 155 00:25:01.620 --> 00:25:10.350 Justine Parish: In the performance performance we generally speaking, this kind of with chromium is much more smooth. 156 00:25:11.580 --> 00:25:17.340 Justine Parish: This but, generally speaking, this is not always true this talent, we have that. 157 00:25:18.630 --> 00:25:42.420 Justine Parish: On our days is much more read a little bit more regions Okay, so if you are looking for a particular article for a particular destination user, you first have to create a relationship with the tannery to understand what is the best solution for that. 158 00:25:43.680 --> 00:25:55.800 Justine Parish: Not only, not only in terms of technical requirements, but mainly in environmental requirements, because the tannery perfectly know what. 159 00:25:56.670 --> 00:26:11.160 Justine Parish: He can he can user to serve you perfectly and to give you the perfect solution on your desire, I hope I have explained very shortly, what I wanna wanna I want to you told to. 160 00:26:11.190 --> 00:26:13.800 Kristine Upesleja: yeah Thank you very much for the. 161 00:26:16.410 --> 00:26:19.890 Justine Parish: Time Okay, this is co one. 162 00:26:21.000 --> 00:26:22.470 Justine Parish: This is a vine leather. 163 00:26:24.090 --> 00:26:30.450 Justine Parish: Also, this is a bovine leather also This is my leather, but it is possible to use. 164 00:26:30.510 --> 00:26:41.010 Justine Parish: Different heights gains coming from different angles, even only depends on what is the destination of your idea okay. 165 00:26:42.150 --> 00:26:53.130 Justine Parish: is not always possible to use a finisher like this, to create a jacket because it's too heavy and it's not always possible to to cover. 166 00:26:53.550 --> 00:27:07.860 Justine Parish: The whole internal have a car using leather like this, because this is too little and not necessary to thing, but to legal and it's not possible to have a whole. 167 00:27:08.460 --> 00:27:21.000 Justine Parish: seat completely covered with one single letter Okay, it always depend on what you want to do and what is your desire and what's your idea, this is. 168 00:27:26.790 --> 00:27:47.070 Justine Parish: So I think it's we also I mean yeah that apology letter and now a little bit like to see your Defense shane Tony do you want to relay which I think is very we switch now in the textile, so we cover the sustainability aspect I think it's better so we go through. 169 00:27:48.450 --> 00:27:57.690 Even in the textile yarns which are the measurements and how to evaluate the story. 170 00:28:39.510 --> 00:28:40.380 I would try to do my. 171 00:28:43.380 --> 00:28:44.070 screenshot. 172 00:28:49.230 --> 00:28:53.940 Justine Parish: As we have been talking to now it's about. 173 00:28:55.290 --> 00:29:12.810 You know, a new journey, you know for processes about the tech side like letter, by the way, because you know it's the same approach and the journey is about the you know the company it's about the product and it's about everything around the processes. 174 00:29:13.860 --> 00:29:21.810 Justine Parish: At class, we are used to divide our materials into three categories The first one is natural, the second one is. 175 00:29:22.500 --> 00:29:34.050 Justine Parish: transformed, because we are transforming values, and you know, food, the recycling technology, and then we have the innovative, but everything that is under these three areas. 176 00:29:34.590 --> 00:29:43.620 Justine Parish: We know everything about them, we know everything about you know everything about the strategy we know everything about the product from a whole. 177 00:29:43.920 --> 00:29:49.140 Justine Parish: and also the kind of sophistication that stands for the measurement that we're looking for. 178 00:29:49.680 --> 00:29:56.940 Justine Parish: And just to make some examples, because it's very difficult to talk about everything you know, for example, when we talk about natural. 179 00:29:57.480 --> 00:30:09.090 Justine Parish: And also leather, we have these Buta, that is, the team that from the S corp group, you know they've been working very strongly into. 180 00:30:09.660 --> 00:30:15.360 Justine Parish: Defining material target science, you know, in order to reduce that maximum the impact. 181 00:30:16.170 --> 00:30:27.210 Justine Parish: That you know that product has on the environment and all the animals and on the deep ocean water and everything, so this solution that they found. 182 00:30:27.720 --> 00:30:32.760 Justine Parish: More or less five years ago, is to go with Arctic regenerative agriculture solution. 183 00:30:33.420 --> 00:30:43.170 Justine Parish: Based if I start from the beginning, you know, trying to define the areas of soils and i'm the you know us basically where they. 184 00:30:43.530 --> 00:30:55.650 Justine Parish: Have a defined the precise criteria and the policy, together with the farmers, of course, to you know, to get them, you know this letter that is coming from cows that has been. 185 00:30:56.130 --> 00:31:07.950 Justine Parish: grown into these these agriculture, you know lenses that are open any are all for us to everybody down there isn't like. 186 00:31:09.630 --> 00:31:10.560 You are the expert. 187 00:31:12.330 --> 00:31:17.070 Justine Parish: But the good thing is that the team around is already on the market with the solution is not just about the. 188 00:31:17.400 --> 00:31:30.600 Justine Parish: starting up this is something that you find also in the stores, where you know it's not just about sharing these pathways share also you know the kind of impact and the communication around the world of the consumer. 189 00:31:31.230 --> 00:31:45.240 Justine Parish: And this is something that is quite the news that is becoming any way a really important way to handle the impact of natural material, and you know, also for shoes and leather. 190 00:31:46.260 --> 00:31:56.010 In other in an on another perspective talking about, for example, cotton, we have to bring green captain, but is the cotton, that is a. 191 00:31:57.210 --> 00:32:07.800 Justine Parish: Recent farmers in Greece under the mountain inputs, where they decided to you know this spinners as decided to leave you know the way. 192 00:32:09.180 --> 00:32:19.410 To go to another business model that culture that is working with farmers that are there in order to be practical to grow this content. 193 00:32:20.310 --> 00:32:28.140 You know something that is that is great from a traceability and transparency point of view but it's also good for me, because they have. 194 00:32:28.770 --> 00:32:40.290 included the irrigation system that is quite use also in USA, that is, you know, helping the farmers through a satellite system of this pipeline that by putting them. 195 00:32:41.310 --> 00:32:41.820 In the. 196 00:32:43.560 --> 00:32:46.710 Growing that we are you know the custom made these. 197 00:32:48.300 --> 00:32:50.880 same sentence in our senses, you know. 198 00:32:52.260 --> 00:32:59.580 Justine Parish: let's say to Sir, so that the farmers everyday knows how much water or no water at all that you have to use. 199 00:33:00.060 --> 00:33:08.730 Justine Parish: them, and this is another to accomplish that as this fantastic hand, and here we have really 0.1% of the materials, because you can do many things. 200 00:33:09.180 --> 00:33:18.150 Justine Parish: But it's totally possible transparent saving around the 40 45% of water, energy, so, because you know you know it's really all the. 201 00:33:18.960 --> 00:33:25.680 Justine Parish: You know, growing and also the task we are not is happening in not more than hundred kilometers. 202 00:33:26.130 --> 00:33:42.540 Justine Parish: And you know now, you can have also digital code that in order to understand where you're coming from the other part of that has been growing, and you can get the maximum out of it, and the fact that it's not organic open it gives also a quality in terms of. 203 00:33:43.740 --> 00:33:52.110 You know the title that are higher than the normal whatnot the conventional one so we've got something really special part of it. 204 00:33:53.250 --> 00:33:59.400 And going a little bit into the recycling technology let's have a look toward. 205 00:34:00.600 --> 00:34:01.170 Kashmir. 206 00:34:02.280 --> 00:34:02.970 With these. 207 00:34:03.990 --> 00:34:15.630 story, but this call that the training is so that is based on for companies, you know that, all together, as the side that to use the pre consumer. 208 00:34:16.560 --> 00:34:29.310 leftovers of war and Kashmir that our source into the area of Tuscany, but also in Europe and one of them is specialized you know source to pick up you know the. 209 00:34:30.870 --> 00:34:39.300 leftovers, so that is you know, based in market, the second one is based in Toronto, and this taking these. 210 00:34:39.720 --> 00:34:50.070 leftovers, and they divided by Salah invite technology and they go back to the mechanical fiber and then there are two companies that you can see here, that is, the learning. 211 00:34:50.460 --> 00:35:02.160 and simple T that are transforming this mechanical fiber into Kashmir fabrics and amazing Kashmir and we need to have that are already being used by. 212 00:35:03.450 --> 00:35:17.940 designer all over the world also furnishing and the great thing is that the product is really design driven it's amazing it's before me, but we have had the savings in terms of alternate is around 85%. 213 00:35:18.570 --> 00:35:34.740 And you know that does be measured, with a life cycle assessment and I don't know if you can describe the patch that's very soft it's a no that's why I wanted to show the Drake like it's amazing that's the one that's the passion, the passion is very saw. 214 00:35:36.210 --> 00:35:37.290 These two liar. 215 00:35:39.810 --> 00:35:40.440 And also been you. 216 00:35:42.090 --> 00:35:43.290 know very soft. 217 00:35:44.880 --> 00:35:46.710 that's the effect yeah. 218 00:35:49.860 --> 00:35:59.070 And then talking about recycling technology, we have the, for example, the polyester one, there are a lot of recycled polyester over the word. 219 00:35:59.400 --> 00:36:11.280 I wanted you know we have at least 10 of us, we have in the platform just want to share with you, these new life new life in business, you know, there is. 220 00:36:11.760 --> 00:36:24.990 You know, collecting the bottles clear vocals hundred percent bottles that are transformed that, in an era of 80 kilometers in the north part of Italy, near in the area. 221 00:36:25.530 --> 00:36:38.550 And they transform into mechanical way and they check it in little flakes and then they hit them up in order to go back to the young men to make this fabric that people call technical service. 222 00:36:40.110 --> 00:36:47.580 Justine Parish: So reading performing it that it is used for that in many application from shoes. 223 00:36:48.840 --> 00:36:50.370 furnishing get to. 224 00:36:51.630 --> 00:36:53.520 Justine Parish: baxter you know and hope. 225 00:36:54.690 --> 00:36:55.260 So okay. 226 00:36:58.500 --> 00:37:07.170 So you can do amazing things 360 degrees and also here we have measured the life cycle assessment and we've seen. 227 00:37:07.650 --> 00:37:29.100 An amazing savings it's around 67% in terms of water, you know i'm 53% in terms of energy, and also in CO2 and you can get anything you can describe the touch yeah it's feels a little like discuss that some of them it's more constructively yes. 228 00:37:30.600 --> 00:37:34.470 But after acetate like was the Africa. 229 00:37:35.940 --> 00:37:36.300 yeah. 230 00:37:39.780 --> 00:37:40.350 This is very. 231 00:37:42.300 --> 00:38:01.680 obese, for example, but you can make any kind of way to that's really versatile and if we think that the the word that is consuming polyester the consumption of polyester is around 60% and it's not just about you know because polyester is used for everything to be one of the good solution. 232 00:38:03.630 --> 00:38:05.160 So naturally side. 233 00:38:27.060 --> 00:38:39.330 Justine Parish: Exactly leather I just shared with you, because this is not going to be tried this but they found a way to have leftovers, and you can see the leftovers, because the spiritual. 234 00:38:40.560 --> 00:38:52.080 Kristine Upesleja: You know these are leftovers better being put together and contrast like it was a northern Italy so behind the you have a recycled polyester backing. 235 00:38:52.830 --> 00:39:03.720 Kristine Upesleja: So this mapping is recycled polyester something like that that are going on Mondays and then they are ids where you can bring the you can price, you can do anything. 236 00:39:04.200 --> 00:39:14.370 Kristine Upesleja: And about protecting data now basically it's it's amazing it's really something special yeah this is really special that looks very cool huh I. 237 00:39:15.570 --> 00:39:16.440 mean it's fine. 238 00:39:19.290 --> 00:39:29.460 Kristine Upesleja: And there's no can I can I jump inside this is another interesting things to suit the upcycling in an industry where. 239 00:39:30.660 --> 00:39:35.010 These companies come from a family owned. 240 00:39:36.030 --> 00:39:38.700 company that is manufacturing. 241 00:39:39.720 --> 00:39:55.290 Operation they have their manufacture uprisings many years, so the sun decided to invest in the leftover on the manufacturer to the trends, but because everything so last year. 242 00:39:58.470 --> 00:40:07.710 In several machines that now is still in the process, so the capabilities that and then what this. 243 00:40:09.300 --> 00:40:10.890 bonding techniques. 244 00:40:11.910 --> 00:40:23.100 Is a bonding techniques or Thank you can see, you can see, the two layers you see your face exactly this since there has to be. 245 00:40:24.240 --> 00:40:27.120 On the same on the same thickness. 246 00:40:30.930 --> 00:40:31.590 To them. 247 00:40:33.840 --> 00:40:40.980 And this is also one other things I want to highlight to you, you have to consider that industry. 248 00:40:42.870 --> 00:40:58.320 Justine Parish: started this types of process years ago now, is becoming a trend, but he is sad and the European Community already impose several legislations. 249 00:40:58.740 --> 00:41:09.510 Justine Parish: And now on we came out with the last one that takes time and a factor later man factor when I taught by manufacturer they made the finished from that. 250 00:41:10.290 --> 00:41:32.700 Justine Parish: They are blowing for low do recycling upcycling leftover so it's not possible anymore, to throw them away as a waste so everybody has to think about creating another template, and this was really an example, but this example was creating like seven years ago. 251 00:41:33.930 --> 00:41:36.810 If I the beginning, nobody understood the words of this. 252 00:41:37.860 --> 00:41:39.600 And now easier process do. 253 00:41:40.830 --> 00:41:52.860 I like it, so I just wanted to give you also the measurement it sometimes legislation also give you a fraternity, to the industry to improve and invest. 254 00:41:56.070 --> 00:41:56.850 Since. 255 00:41:57.990 --> 00:42:07.350 Justine Parish: smells like a letter is like that yeah right well that's where I was last year is, we have some other pieces that were sort of donated have this. 256 00:42:08.280 --> 00:42:21.180 Justine Parish: tulare fused with amanda and I kept looking at the same be snowing weather, but what are they so how's the cost, yes, can I use to calculate how much they have to use this is an important. 257 00:42:22.500 --> 00:42:36.120 Come on, because Okay, you can cycle, the things that remind that when you do have it have a compound us that amount of moon and he says the will typically, and this is. 258 00:42:37.230 --> 00:42:48.870 Justine Parish: The path is about you know sort of Nova so it's compressing but in terms of stitches so, is it kind of an flossing let's talk about it, I mean this is the technology yeah you know. 259 00:42:49.680 --> 00:42:56.880 Justine Parish: Basically, there is no bills that's The key thing so it's a key that's why you can have the kind of in Boston right. 260 00:43:04.800 --> 00:43:09.030 Kristine Upesleja: This is it, this is this is beautiful. 261 00:43:11.400 --> 00:43:12.090 Absolutely. 262 00:43:13.320 --> 00:43:14.700 Kristine Upesleja: Beautiful beautiful. 263 00:43:21.570 --> 00:43:22.710 over what we have. 264 00:43:23.730 --> 00:43:24.270 Right now. 265 00:43:25.320 --> 00:43:27.450 Justine Parish: is a way to merge several in this. 266 00:43:29.100 --> 00:43:32.760 Technology, this is a neutral sound technology, allowing. 267 00:43:33.810 --> 00:43:34.320 You to. 268 00:43:35.880 --> 00:43:48.240 Kristine Upesleja: put together to 10 layers of materials without using stretching or blues, these are not, these are not reasonable. 269 00:43:49.260 --> 00:44:00.180 Right so even sometimes you got to come along for these types of functions there's you can see it, there is, where he said. 270 00:44:01.620 --> 00:44:06.600 letter here, we see only one car right right and then there's. 271 00:44:07.830 --> 00:44:11.220 This is a compressed, so this is what holds them together. 272 00:44:12.960 --> 00:44:17.220 What all is this right on this song, this is. 273 00:44:18.870 --> 00:44:21.960 This is pressing it so is there a glue, though. 274 00:44:23.010 --> 00:44:27.600 it's just sound Okay, if you just sound ultrasound. 275 00:44:29.220 --> 00:44:32.280 machine, which is another one I think in. 276 00:44:33.630 --> 00:44:41.580 terms of the new solution well, these are machine that will be craft and modeling. 277 00:44:43.260 --> 00:44:43.920 A hoodie with. 278 00:44:46.440 --> 00:45:02.460 This is for this reason, when john will tell you that design and need to know what they want us to find the users and then the supplier can adapt to maturity around technology of the finished product. 279 00:45:05.970 --> 00:45:10.590 I think it was making making sense to you all defensively. 280 00:45:14.280 --> 00:45:23.220 Justine Parish: And something from me is that we go into this material that people is talking about the fact is, you talk later, but where we are talking about coating. 281 00:45:23.760 --> 00:45:31.470 Justine Parish: that's not you know, and you can touch them that's the stuff though i'm sure that you've heard about it is coming from cactus. 282 00:45:31.950 --> 00:45:40.440 Justine Parish: To last year you're the percentage of cactus tree was 35% now they are able to reach 80%. 283 00:45:41.220 --> 00:45:57.420 Justine Parish: They are you know they're being really communicating a lot they're getting there, but there is not a sophistication at the moment, but for sure it's something to take in is that even if you can say anything not looks like it's actually. 284 00:45:58.650 --> 00:46:11.760 it's the two layers yeah it's a bond that mattila yeah I think it's very interesting that characters can be that this kind of material that you can use maybe suitcases for what is the bank. 285 00:46:12.570 --> 00:46:29.760 Why did they choose normal backing it's not so let's say clear because they're using many of them, we got these ones about preparing your collection, but everything for the attention is based now on the quarter, so the decoding this what's characters because. 286 00:46:31.470 --> 00:46:39.240 They cannot do you know the practice without the backing backing away from the needs and fear, we have one of them. 287 00:46:40.260 --> 00:46:55.890 To me, the point is that these are not leather or material but i'm coaching them on some becky's basically, for example, this is another coating that is made with a novel you know a lot of work powder, that is giving your business. 288 00:46:58.020 --> 00:46:58.980 This is Susan. 289 00:47:00.300 --> 00:47:02.190 And behind it's just. 290 00:47:03.900 --> 00:47:05.490 Talking about the other. 291 00:47:06.870 --> 00:47:09.990 founder of marvel you know the waste of marble yeah. 292 00:47:12.600 --> 00:47:14.760 And here we are talking about the rice. 293 00:47:19.950 --> 00:47:20.280 rice. 294 00:47:21.720 --> 00:47:27.390 So there is a custom action, the back, and all this offer you have you know. 295 00:47:30.750 --> 00:47:32.460 These are also made. 296 00:47:34.680 --> 00:47:36.570 This week with value based. 297 00:47:39.510 --> 00:47:42.990 And then it's sort of rubbery feeling. 298 00:47:45.480 --> 00:47:55.530 Day, he says just been launched this temporary so it's a brand new thing, and these officers, the sample is talking about the you know finishing that we talked about the Honda. 299 00:47:56.790 --> 00:48:08.070 or value based more or less we've got the people that are divided into 60 70% of your base the coating and it's quite interesting. 300 00:48:09.240 --> 00:48:11.490 Just like a film yeah can come. 301 00:48:12.810 --> 00:48:16.770 I think it's abandoned but, again, the key thing that is the core thing. 302 00:48:17.940 --> 00:48:36.330 So, when you say buyer base is coated with you, is it by your polymer you know that is coming from natural material material resources at the federal level with different the answer you know that are coming out new researchers Okay, so this is a plant based yeah okay. 303 00:48:37.680 --> 00:48:48.870 Generally speaking, it's like that that way to blend with wi fi la you know it's very easy to do yeah yeah yeah well I don't wanna say another one. 304 00:48:50.340 --> 00:49:06.090 What is for me the letter is that one you know, in terms of also premium product yeah great I think material that can be used and somebody who doesn't know will look at this and think that it's it's a letter like looking at maybe. 305 00:49:07.650 --> 00:49:08.640 Maybe I don't know. 306 00:49:12.000 --> 00:49:17.970 If i've ever met he's not good, maybe very close Lisa yes, then you know. 307 00:49:18.990 --> 00:49:19.470 Kristine Upesleja: where's. 308 00:49:20.010 --> 00:49:22.620 Justine Parish: The rest of us, I always have to smell everything to see. 309 00:49:24.450 --> 00:49:31.290 Kristine Upesleja: May I may I just want to point out here the jacket, can you see the jacket here that I have my screen. 310 00:49:32.880 --> 00:49:33.900 Kristine Upesleja: No, no. 311 00:49:36.000 --> 00:49:36.570 Justine Parish: camera. 312 00:49:36.960 --> 00:49:38.760 Justine Parish: Okay there. 313 00:49:39.210 --> 00:49:42.750 Kristine Upesleja: Because that's plant based leather like materials. 314 00:49:43.890 --> 00:49:44.550 Kristine Upesleja: I can. 315 00:49:44.730 --> 00:49:45.150 Justine Parish: hold on. 316 00:49:46.890 --> 00:49:47.700 Jeannie Winston: that's great. 317 00:49:53.790 --> 00:49:57.690 Jeannie Winston: Christine what kind of leather is that what kind of plant based leonard's. 318 00:49:58.080 --> 00:50:08.580 Kristine Upesleja: know they they as far as I know, it's different plants so plant waste materials and it's made by a Swedish company called bite. 319 00:50:09.900 --> 00:50:10.260 Kristine Upesleja: So. 320 00:50:12.930 --> 00:50:15.780 Kristine Upesleja: I, but I think the basic is corn. 321 00:50:21.600 --> 00:50:26.310 Kristine Upesleja: Okay, I think that is a growing you know kind of. 322 00:50:28.440 --> 00:50:46.410 Justine Parish: New sources and that's why we have really to be careful to understand because, in order to, for example, the plan together yeah it's a look, but I cannot judge you know quite reject it doesn't look like softer you know that is this is, for example, theme. 323 00:50:47.730 --> 00:50:48.600 theme as well. 324 00:50:57.090 --> 00:50:57.810 As the La. 325 00:51:05.520 --> 00:51:23.010 Justine Parish: Can I can I add something that God is showing to you, we are, we have just started a new era where we are innovative material mixing together a plan, they knew by obeys. 326 00:51:24.030 --> 00:51:36.060 The point is this the designer cannot ask you have the same performance of a real ever to another type of material designer is to discover new performance. 327 00:51:37.470 --> 00:51:48.510 Justine Parish: For this reason, I agree with you, you show us leather jacket, if you compare this jacket to enough forever real nap every. 328 00:51:50.400 --> 00:52:01.590 Justine Parish: Day can be the thing that's that's the boy is the boy important don't expect to the material imitate somebody else and elastic grow with. 329 00:52:02.220 --> 00:52:11.010 Justine Parish: His performance he's destination he's way too late, so no comparison means also to highlight the beauty of the material. 330 00:52:11.550 --> 00:52:27.480 Justine Parish: And now we are this current situation we have designer they want to do something that in the past, they were doing in level they want to use an alternative or material they expect to have the same result, and then they say Oh, we have it stiff. 331 00:52:29.100 --> 00:52:43.980 Justine Parish: So this is also some process that you have to educating knowing that potential when we need also transparencies in understanding what is behind that even myself sometimes when they talk to me about the composition. 332 00:52:44.850 --> 00:52:58.110 Justine Parish: You know it's very complicated because it's a new, you know kind of composition it's a new way to do by a polyamorous as well you know and plant based by a polyamorous needs a solvent free you know. 333 00:53:00.990 --> 00:53:03.840 Later yeah this is interesting, it says. 334 00:53:05.370 --> 00:53:07.950 you're in good shape. 335 00:53:09.150 --> 00:53:13.290 mission, yes, that that's I think yeah. 336 00:53:14.670 --> 00:53:23.640 So by your very best, and that is more than I think 60% is delayed, but look at this feeling and. 337 00:53:24.810 --> 00:53:41.130 So just for what is killing me for the lactic acid and it's produced today by different companies and basically pulling lactic acid is also something that our body's producing going on to exercise and you feel pain in your muscle. 338 00:53:43.440 --> 00:53:44.610 fiber that has been. 339 00:53:46.890 --> 00:54:04.740 heard you say a sentence and record this by FDA and by European Community around 2003 you know at the beginning of nature's best the company in us that was producing great it was it was there is by the stock of you know, such right. 340 00:54:06.030 --> 00:54:14.010 Now, if you look at the recent they will show, and they open the plant or a diagram that talking about how to start the process from CO2. 341 00:54:15.150 --> 00:54:22.620 But then we have at least 10 companies that are in play into different plan so if you look at the contract it's clearly with. 342 00:54:23.640 --> 00:54:36.120 Other materials, the jail and other coating you know that there's one many prizes it's another coating in this case, they use the backing of Organic Cotton but. 343 00:54:37.020 --> 00:54:44.640 They goes from a 50% off by your base to a 2% for firebase initial touch the hand is quite interesting. 344 00:54:45.450 --> 00:55:00.450 yeah but, again, you guys, you know it's nice, but we need to understand, which is the right application for this kind of material and think that these are in transit material I call them, because every six months may change right. 345 00:55:01.590 --> 00:55:17.760 Kristine Upesleja: Because we are acting i'm not sure you know, not better that way discover more performances, because it says new boundaries my frustrations that when we talk about these the way we just talk about the invitational leather as much more than that. 346 00:55:19.830 --> 00:55:20.400 So. 347 00:55:23.100 --> 00:55:27.090 renaming these new tools that are actually whether. 348 00:55:28.650 --> 00:55:31.680 we're coming up with some of your term but it's important to. 349 00:55:32.040 --> 00:55:48.750 This is a problem for responsible innovation at the moment, you know, we need a new dictionary right now we are missing a lot of the new effects that a lot of the new platform us look, we are in pain to stop thinking KLA to me DHS so yeah. 350 00:55:50.010 --> 00:55:59.940 Kristine Upesleja: it's it's a key thing, but we have to you know, we have said that innovation and reports about knowledge, we need to keep the base with mistakes right be really. 351 00:56:01.350 --> 00:56:06.540 On the visa try to understand as much as possible and try not to just say. 352 00:56:08.010 --> 00:56:08.820 Because of. 353 00:56:09.990 --> 00:56:19.650 Kristine Upesleja: These levels compared to let's say the the same weight of a natural animal leather, as far as strength. 354 00:56:23.610 --> 00:56:44.670 Kristine Upesleja: Excuse me justin so and and the presentation crew, I have to go to the next meeting i'm so sorry well, this will be recorded so yeah so thank you so much, it was such a beautiful presentation and lots of new information Thank you so much okay bye Christine. 355 00:56:47.190 --> 00:56:49.080 Kristine Upesleja: Right, I think. 356 00:56:50.220 --> 00:57:02.970 Justine Parish: I think that the jab didn't do any kind of these you know you do it, no, no, so, but why because they start from a completely different perspective to me, this is a coating. 357 00:57:03.630 --> 00:57:11.910 Justine Parish: And supposedly yeah because that you are using a material, you know, a buying polymer right to do that by something so. 358 00:57:13.080 --> 00:57:31.590 Justine Parish: that's why I keep saying coating and they talk about 14 yeah and it's great to have a cool thing, because it means that you can apply to an organic or, but you can apply to many lakes and, in this case you enrich and we do why the fix and why I should just mention this word. 359 00:57:33.240 --> 00:57:37.830 Justine Parish: Okay, I understand that you know very will be designers that are going to. 360 00:57:38.340 --> 00:57:47.880 Justine Parish: You know the answer to this, but in my mind, I think we need to be open and close oh yeah because if you look at how many different cool things we have here. 361 00:57:48.600 --> 00:58:01.470 Justine Parish: You know, we can do so many things we will add the end a good design because, again, we can do whatever information you want that, if we are not able to transfer and to express them in a design and your application. 362 00:58:02.130 --> 00:58:13.920 Justine Parish: is going to be another period because we can look at this Nice we start to say interesting when we know what is behind it yeah, but if we think about the coating I think we open up the door and. 363 00:58:15.180 --> 00:58:16.140 Justine Parish: Because they stopped. 364 00:58:18.360 --> 00:58:21.210 Justine Parish: Right, there is no sense, this is the reason why. 365 00:58:22.980 --> 00:58:24.630 Justine Parish: If you start to create a. 366 00:58:27.630 --> 00:58:28.950 Justine Parish: space, and this is the. 367 00:58:30.990 --> 00:58:35.790 Justine Parish: Only time hey only the top level yeah So when I said. 368 00:58:37.530 --> 00:58:39.810 Justine Parish: You want me to tell you, otherwise. 369 00:58:41.190 --> 00:58:42.060 Justine Parish: Because later. 370 00:58:43.530 --> 00:58:43.950 Justine Parish: Of course. 371 00:58:48.330 --> 00:58:48.780 that's. 372 00:58:53.850 --> 00:58:59.280 Justine Parish: They have a factor, and you can do from a boat or shows the bags. 373 00:59:01.560 --> 00:59:18.870 Justine Parish: So do you find when you're working with designers I know that sometimes, there will be no claims on products on the Internet vegan leather and, until now, I see these i'm thinking of that means vinyl that's what it used to be so. 374 00:59:20.040 --> 00:59:23.490 Justine Parish: What is what I mean is there really any such thing. 375 00:59:26.790 --> 00:59:28.920 Justine Parish: Is a buyer vase or not is. 376 00:59:30.150 --> 00:59:32.040 Justine Parish: This is all via fedex is right. 377 00:59:35.070 --> 00:59:37.260 Justine Parish: Now the customer is Tony. 378 00:59:40.110 --> 00:59:41.220 Justine Parish: This is the reason. 379 00:59:43.290 --> 00:59:43.740 Justine Parish: Why. 380 00:59:45.540 --> 00:59:50.400 Justine Parish: This presentation is to make people aware of. 381 00:59:53.760 --> 00:59:56.220 Justine Parish: The fact that there is a part of the consumers. 382 00:59:58.350 --> 00:59:59.580 Justine Parish: We don't move around enough. 383 01:00:02.580 --> 01:00:07.320 Justine Parish: Basic part of the consumer, you know that is steady climb. 384 01:00:08.370 --> 01:00:09.660 Justine Parish: The ladder means in. 385 01:00:11.640 --> 01:00:15.060 Justine Parish: The beginning yes it's been a bit of section. 386 01:00:16.200 --> 01:00:20.880 Justine Parish: right but it's not really that yeah you know, we have not raising. 387 01:00:22.140 --> 01:00:38.070 Justine Parish: Animals to make backs, you know because personally personally and we've my you know kind of organization, we support you know, to use every way possible, as much as possible and why we should waste such. 388 01:00:39.120 --> 01:00:48.630 Justine Parish: A waste, you should tell me, you know let's razor you know, an animal to make the bag sets for me, is another luckily. 389 01:00:49.740 --> 01:00:50.430 Justine Parish: Yes, so. 390 01:00:52.200 --> 01:00:54.540 Justine Parish: You have also, by the way, another possibility. 391 01:00:58.290 --> 01:01:12.540 Justine Parish: Because I don't eat anything from that anymore So there you go buddy yes, so he is a baker can is our vegan I know suited not because he's from any. 392 01:01:15.750 --> 01:01:18.510 Justine Parish: Not is, for example, the secret, you know. 393 01:01:18.570 --> 01:01:20.670 Jeannie Winston: And it's written in all the magazine. 394 01:01:21.090 --> 01:01:28.800 Justine Parish: that someone is a second, to see if you feed the corner, we have a venture the world thinks and they close. 395 01:01:30.330 --> 01:01:30.810 Justine Parish: Yes, is. 396 01:01:35.160 --> 01:01:37.800 Justine Parish: That what you're saying is is. 397 01:01:40.380 --> 01:01:42.240 Is the Foundation so, which means. 398 01:01:45.900 --> 01:01:46.140 No. 399 01:01:47.910 --> 01:01:48.660 honey. 400 01:01:50.130 --> 01:01:51.930 Justine Parish: So there are some pieces. 401 01:01:57.930 --> 01:02:02.520 Justine Parish: of information that actually said Italia or your leather is. 402 01:02:03.660 --> 01:02:06.900 Justine Parish: A word that you can use when it comes from anymore. 403 01:02:11.190 --> 01:02:11.610 Jeannie Winston: yeah. 404 01:02:11.850 --> 01:02:21.750 Jeannie Winston: May I ask a question hi i'm a teacher at arts and I was curious about though you had put up a piece that was printed. 405 01:02:24.570 --> 01:02:36.420 Jeannie Winston: And, as I teach textile and surface design so i'm really interested in how these materials take ink and what kind of inks you use and what's that process. 406 01:02:37.500 --> 01:02:39.030 Justine Parish: I need to check with legal. 407 01:02:39.060 --> 01:02:40.050 Because they didn't. 408 01:02:44.250 --> 01:02:47.250 Justine Parish: Is bio based on the map is usually. 409 01:02:51.420 --> 01:02:52.740 Justine Parish: A little bit darker color. 410 01:02:59.880 --> 01:03:00.360 Justine Parish: Brown. 411 01:03:00.450 --> 01:03:04.320 Jeannie Winston: Just kind of interesting and also the one that looks like wood grain. 412 01:03:04.890 --> 01:03:08.070 Justine Parish: I cannot, can I add one thing this is what's happening. 413 01:03:09.180 --> 01:03:12.120 Justine Parish: We want most of the design, I want to. 414 01:03:13.290 --> 01:03:13.890 Jeannie Winston: Thank you. 415 01:03:14.910 --> 01:03:35.760 Justine Parish: Very much, then the documentation and the declaration can be as you work interfaces on your land types of the face with coating printing 3D printing and Boston whatever, but these are not named. 416 01:03:37.200 --> 01:03:46.410 Justine Parish: Chief the quality of brightness beautiful colors more people affection, or even. 417 01:03:47.430 --> 01:03:55.560 Justine Parish: metallics metallic on natural and metallic is a past master image for this one, I will let you know. 418 01:04:07.290 --> 01:04:07.980 Justine Parish: pretty sure that. 419 01:04:09.240 --> 01:04:11.310 Jeannie Winston: Will you be, will you be posting. 420 01:04:12.420 --> 01:04:16.140 Jeannie Winston: The sources of the link to the different manufacturers. 421 01:04:16.770 --> 01:04:20.670 Jeannie Winston: manufacturer, you know you had you have several manufacturers that you. 422 01:04:20.760 --> 01:04:24.540 Jeannie Winston: You know, have samples you've displayed that you know could be really interesting. 423 01:04:25.020 --> 01:04:25.710 Justine Parish: or some to. 424 01:04:27.150 --> 01:04:28.200 Justine Parish: This footage. 425 01:04:29.520 --> 01:04:31.380 Justine Parish: he'll try to get the list from. 426 01:04:34.170 --> 01:04:39.330 Justine Parish: We have the list if you go into website of this company you don't have. 427 01:04:42.270 --> 01:04:42.810 Justine Parish: No way. 428 01:04:42.870 --> 01:04:44.520 Jeannie Winston: Because they're new because they're brand. 429 01:04:44.880 --> 01:04:54.390 Justine Parish: New and and they want right perfect so all of these things, so this is the point to can of course. 430 01:04:56.640 --> 01:05:00.210 Justine Parish: If you want inside I have for certification. 431 01:05:02.070 --> 01:05:03.840 Justine Parish: Of this company because. 432 01:05:05.430 --> 01:05:10.380 Justine Parish: component technologies of embroideries printing whatever. 433 01:05:11.880 --> 01:05:14.940 Justine Parish: Several ways, but if you're going to Wesley no. 434 01:05:15.570 --> 01:05:16.920 Jeannie Winston: No okay. 435 01:05:17.790 --> 01:05:17.970 No. 436 01:05:19.350 --> 01:05:19.830 Jeannie Winston: Yes. 437 01:05:22.230 --> 01:05:22.410 Justine Parish: No. 438 01:05:23.550 --> 01:05:26.730 Jeannie Winston: I i've been in touch with Marshall so. 439 01:05:27.060 --> 01:05:31.050 Justine Parish: Because this is all part of simple so whatever. 440 01:05:32.250 --> 01:05:34.410 Justine Parish: comes beyond this will be through him. 441 01:05:35.220 --> 01:05:39.750 Jeannie Winston: Okay, all right that's great oh what's that what's that sample you have in your hand there. 442 01:05:40.830 --> 01:05:42.990 Justine Parish: I think you asked to see this is. 443 01:05:44.310 --> 01:05:44.610 Justine Parish: The way. 444 01:05:47.970 --> 01:05:48.870 Jeannie Winston: It looks beautiful. 445 01:05:49.980 --> 01:06:01.800 Justine Parish: Mateo a second Okay, this is a new innovation is a unique first time in in the world that there is only one company name go from Korea. 446 01:06:03.120 --> 01:06:12.210 Justine Parish: They do our yarn and the yarn is made 50% polyester 50% leather they try they take a scratch scratch. 447 01:06:12.540 --> 01:06:13.110 scratch. 448 01:06:14.340 --> 01:06:15.510 Justine Parish: scratch from the ladder. 449 01:06:16.740 --> 01:06:19.230 Justine Parish: With a machine manually. 450 01:06:19.320 --> 01:06:24.510 Justine Parish: And fibers use Point five centimeter then they speak. 451 01:06:24.990 --> 01:06:27.180 Jeannie Winston: Then we, the young percent. 452 01:06:27.210 --> 01:06:28.920 Justine Parish: polyester 50% leather. 453 01:06:29.220 --> 01:06:29.790 Jeannie Winston: interesting. 454 01:06:30.390 --> 01:06:41.700 Justine Parish: So this essentially you can make you can make it work, and this is so, because that is a little bit of polyester inside, you can even plasma with temperature and pressure because. 455 01:06:42.360 --> 01:06:42.780 You can. 456 01:06:44.820 --> 01:06:49.830 Justine Parish: You can you can combine with the Kashmir or sell. 457 01:06:51.600 --> 01:06:59.160 Justine Parish: It because you can do nice sneakers anything, this is an example because the company made the article. 458 01:07:00.390 --> 01:07:05.190 Justine Parish: Article ladder inside here and then this is a cotton fabrics well. 459 01:07:05.250 --> 01:07:05.910 Jeannie Winston: interesting. 460 01:07:06.000 --> 01:07:07.110 Justine Parish: yeah anything here. 461 01:07:08.520 --> 01:07:15.300 Justine Parish: So this fabric, this year, no code is an innovative very only one company in the world. 462 01:07:15.600 --> 01:07:27.210 Justine Parish: uh huh, and so we made carpet for the class we made the car seats, you see, part of the car seats that either we did some blankets. 463 01:07:28.920 --> 01:07:30.930 Justine Parish: and say but it's kind of the Semester. 464 01:07:32.520 --> 01:07:32.880 Justine Parish: Week. 465 01:07:34.920 --> 01:07:46.710 Justine Parish: So the concept is when you do a car seats, you have a lot of wasted material likes 50% of the high has been thrown away. 466 01:07:47.670 --> 01:07:55.830 Justine Parish: We made a project in February with unite in the last three years project to reuse all the waste material from this. 467 01:07:57.090 --> 01:07:59.400 Justine Parish: matter use for their seats industry. 468 01:08:00.480 --> 01:08:07.230 Justine Parish: Really, the idea is that we do this sit, but then we do the shoes Max Blanca that. 469 01:08:07.350 --> 01:08:08.550 Jeannie Winston: that's great okay. 470 01:08:11.820 --> 01:08:12.690 Justine Parish: Last February. 471 01:08:20.610 --> 01:08:24.780 Jeannie Winston: Okay, well, thank you so much it's been really interesting and fascinating. 472 01:08:26.730 --> 01:08:35.130 Justine Parish: moment and nobody in Italy made this the same you are in the box is going to be a business because there's a lot of scratch materials. 473 01:08:35.160 --> 01:08:36.540 Jeannie Winston: yeah yeah. 474 01:08:36.780 --> 01:08:41.490 Justine Parish: I mean anytime I mean, I can tell you how they all recycle. 475 01:08:42.810 --> 01:08:49.320 Justine Parish: or just righteousness man that initially because they do a lot of things so yeah it's a work. 476 01:08:49.650 --> 01:08:50.490 Jeannie Winston: Oh wow. 477 01:08:50.550 --> 01:08:57.930 Justine Parish: Okay, we can introduce Dr mark on the world of a cycle left material system. 478 01:09:00.180 --> 01:09:07.710 Justine Parish: During the whole production process that has a very large quantity of substances that can. 479 01:09:09.060 --> 01:09:14.580 Justine Parish: be reused and reported in new and innovative. 480 01:09:15.990 --> 01:09:17.460 Justine Parish: industrial processes. 481 01:09:17.940 --> 01:09:18.570 Justine Parish: free to use. 482 01:09:18.630 --> 01:09:22.590 Justine Parish: Something that yesterday didn't exist. 483 01:09:24.210 --> 01:09:29.040 Justine Parish: For example, because of the quantity of. 484 01:09:30.090 --> 01:09:36.150 Justine Parish: Protein existed invalid because leather is mainly made of protein. 485 01:09:37.980 --> 01:09:45.270 Justine Parish: Such proteins can be really covers and transform and to be used, for example, in agriculture. 486 01:09:46.530 --> 01:09:54.000 Justine Parish: Because proteins contains a large quantity of nitrogen nitrogen is perfect. 487 01:09:54.180 --> 01:10:01.110 Justine Parish: To be used in agriculture, but on all the proteins can be used to produce something to. 488 01:10:02.970 --> 01:10:04.320 Justine Parish: be used it in. 489 01:10:05.490 --> 01:10:06.510 Justine Parish: food sector. 490 01:10:07.950 --> 01:10:11.760 Justine Parish: Food for a human consumption or for Ted consumption. 491 01:10:12.120 --> 01:10:17.190 Jeannie Winston: Are you talking about the byproduct of this production are you talking about the end of life use. 492 01:10:17.250 --> 01:10:19.350 Justine Parish: of your all byproducts. 493 01:10:19.560 --> 01:10:34.770 Justine Parish: Okay, no all for it to be, to be precise, not because sometime when it parts of the of the data is not economic convenience to transform in a finish at. 494 01:10:36.510 --> 01:10:49.800 Justine Parish: The time it finishes it can be transformative in something else which is not leather, but which is a protein for flat on my channel tickle new retail vertical. 495 01:10:51.750 --> 01:11:19.800 Justine Parish: feet for pet consumption or for human consumption or so many products that exist in the market produced using proteins from liver is very interesting and gives the real measure of how lead the sector is circular and plays the game also clarity with great efficiency. 496 01:11:20.070 --> 01:11:20.520 Jeannie Winston: mm hmm. 497 01:11:21.180 --> 01:11:26.730 Justine Parish: More or less if if you go to that unit website. 498 01:11:28.740 --> 01:11:33.300 Justine Parish: The references, you will be able to download the. 499 01:11:36.600 --> 01:11:39.900 Justine Parish: Sustainable reports of the other sectors. 500 01:11:41.610 --> 01:11:42.030 Jeannie Winston: Then. 501 01:11:42.060 --> 01:11:45.060 Justine Parish: Documents there we publish the scenes. 502 01:11:47.610 --> 01:12:00.210 Justine Parish: is, as I remember well, there is the exact amount of the total person page of what is a waste. 503 01:12:01.470 --> 01:12:13.500 Justine Parish: Which is reused in other sectors and, if I remember well more than 75% of the wastes are reuse in our sector and. 504 01:12:14.550 --> 01:12:16.980 Justine Parish: very, very interesting goal. 505 01:12:17.160 --> 01:12:24.780 Justine Parish: Because a lot of the sector that has the same capability to reuse so much quantity of waste. 506 01:12:25.020 --> 01:12:30.180 Jeannie Winston: Do you work with the furniture companies in Italy, you supply them with this. 507 01:12:30.390 --> 01:12:31.440 Jeannie Winston: These innovations. 508 01:12:31.830 --> 01:12:33.510 Jeannie Winston: Yes, absolutely mm hmm. 509 01:12:34.290 --> 01:12:53.040 Justine Parish: north of Italy, two companies first name is cici second name is insta and they are absolutely the most important companies in the world that require a protein from the leather sector. 510 01:12:54.270 --> 01:13:01.860 Justine Parish: From the scratches and waste of leather sector and trust format such protein in. 511 01:13:03.660 --> 01:13:05.130 Justine Parish: materials for agriculture. 512 01:13:06.600 --> 01:13:10.950 Justine Parish: In the hundred percent all the cases. 513 01:13:13.260 --> 01:13:19.020 Justine Parish: Productivity that can be used in biological every culture, this is very interesting. 514 01:13:19.110 --> 01:13:27.390 Jeannie Winston: yeah I used to work for a company called clue i'm sure you know them and they're receiving line and they didn't have any of this and and I had wish that they had you know. 515 01:13:28.290 --> 01:13:30.510 Jeannie Winston: It would have made it would have made their product. 516 01:13:31.980 --> 01:13:33.180 Justine Parish: materials like this is. 517 01:13:36.120 --> 01:13:37.920 Justine Parish: So here, you can feel the lighter. 518 01:13:40.710 --> 01:13:43.200 Justine Parish: Green black families upbringing. 519 01:13:47.610 --> 01:13:51.960 Jeannie Winston: Right so it's a real it's a it's a real process to get these patterns on this. 520 01:13:58.320 --> 01:14:00.390 Justine Parish: I don't know if you could say it, but he has. 521 01:14:03.180 --> 01:14:06.240 Jeannie Winston: yeah I wish I was at school, today, so I could come in there. 522 01:14:08.130 --> 01:14:09.330 Justine Parish: I mean, first. 523 01:14:10.860 --> 01:14:11.820 Justine Parish: Then they. 524 01:14:13.050 --> 01:14:15.300 Justine Parish: Then they bring to the table. 525 01:14:16.020 --> 01:14:19.050 Jeannie Winston: So it's like a screen printed process it's like three part. 526 01:14:20.640 --> 01:14:21.420 Justine Parish: direction like. 527 01:14:21.930 --> 01:14:22.590 Jeannie Winston: Oh yeah. 528 01:14:22.650 --> 01:14:24.540 Jeannie Winston: yeah fascinating. 529 01:14:24.960 --> 01:14:33.450 Justine Parish: This much that you see here, no it's like changing honestly this letter is a black once he. 530 01:14:35.130 --> 01:14:38.040 Justine Parish: fills a silver silver silver. 531 01:14:39.870 --> 01:14:45.450 Justine Parish: is a big knife, which is like a two month to month and a half in the machine that. 532 01:14:47.280 --> 01:14:49.470 Justine Parish: The little knife is moving. 533 01:14:51.660 --> 01:14:52.050 Jeannie Winston: yeah. 534 01:14:53.880 --> 01:14:54.960 Justine Parish: And then it's covered. 535 01:14:55.110 --> 01:14:58.380 Jeannie Winston: It really it really makes it has a beautiful kind of. 536 01:14:58.380 --> 01:15:00.330 Jeannie Winston: textural feel yeah. 537 01:15:00.420 --> 01:15:02.820 Justine Parish: So when you watch it you'll feel like. 538 01:15:04.590 --> 01:15:06.900 Justine Parish: that's kind of a police state. 539 01:15:07.710 --> 01:15:09.600 Justine Parish: Please, please, please. 540 01:15:10.680 --> 01:15:15.000 Justine Parish: And then my not really you can you can see, so I can run my. 541 01:15:15.030 --> 01:15:20.010 Jeannie Winston: yeah I kind of do see it, but you know of course it's not like putting up yeah I see it, I see it's like it's. 542 01:15:20.340 --> 01:15:24.180 Jeannie Winston: it's like a rubber out but it's not there yeah yeah. 543 01:15:25.170 --> 01:15:27.060 Justine Parish: Every time you do something like a jacket. 544 01:15:28.260 --> 01:15:31.890 Jeannie Winston: Are you in are you in Los Angeles, for a while, or are you leaving. 545 01:15:33.270 --> 01:15:37.260 Jeannie Winston: For that, what do you have do you take appointments with different interior designers. 546 01:15:37.560 --> 01:15:42.840 Justine Parish: don't do, but if you want tomorrow we got a meeting of presentation and they want to learn. 547 01:15:43.260 --> 01:15:52.410 Jeannie Winston: Like a presentation and the reason i'm asking this because I work I designed a lot for an interior designer who I think would be really interested in what you have there. 548 01:15:52.830 --> 01:15:53.490 inside. 549 01:15:55.110 --> 01:15:58.020 Justine Parish: The conference contact information and chat. 550 01:16:01.500 --> 01:16:02.490 Justine Parish: What do you want me to put in. 551 01:16:06.510 --> 01:16:17.460 Jeannie Winston: As a matter of fact i'm i'm meeting a woman who specializes in hospitality design tonight for at six, and I would she would be so interested in what you have there. 552 01:16:17.910 --> 01:16:18.840 Jeannie Winston: You know just because. 553 01:16:20.010 --> 01:16:20.280 Justine Parish: Like. 554 01:16:22.560 --> 01:16:22.950 Justine Parish: chicken. 555 01:16:24.150 --> 01:16:25.980 Justine Parish: These materials for inspiration. 556 01:16:26.340 --> 01:16:28.770 Jeannie Winston: Okay, and where Where will that be, where, will you be doing that. 557 01:16:29.850 --> 01:16:32.160 Justine Parish: No or yes, I can give you the address. 558 01:16:32.190 --> 01:16:35.910 Jeannie Winston: Okay yeah if you just tell me the details and then that would be great. 559 01:16:38.280 --> 01:16:38.790 Jeannie Winston: Okay. 560 01:16:44.550 --> 01:16:49.830 Jeannie Winston: All right, okay fantastic well this was really great Thank you so much for showing us this. 561 01:16:50.040 --> 01:16:50.700 Jeannie Winston: All of this. 562 01:16:53.010 --> 01:16:54.720 Jeannie Winston: Okay let's extend the chat okay. 563 01:16:55.830 --> 01:16:58.380 Justine Parish: Right to me I send you the address. 564 01:16:59.850 --> 01:17:01.050 Justine Parish: where you can see. 565 01:17:02.550 --> 01:17:03.090 Jeannie Winston: Okay. 566 01:17:04.410 --> 01:17:06.720 Justine Parish: I think it's better it's on Thursday. 567 01:17:07.860 --> 01:17:08.730 Justine Parish: You can see. 568 01:17:09.990 --> 01:17:10.260 Justine Parish: yeah. 569 01:17:11.850 --> 01:17:12.690 Jeannie Winston: Absolutely. 570 01:17:13.980 --> 01:17:15.810 Justine Parish: and interesting to see. 571 01:17:16.860 --> 01:17:20.040 Justine Parish: Migration, we made a selection on the backs. 572 01:17:21.360 --> 01:17:21.780 Jeannie Winston: Of course. 573 01:17:22.290 --> 01:17:25.350 Justine Parish: Not that boring things so we got everything is fine. 574 01:17:26.040 --> 01:17:30.300 Jeannie Winston: I mean yeah I think this designer I can imagine. 575 01:17:32.100 --> 01:17:34.110 Justine Parish: People is very inspiring this yeah. 576 01:17:34.620 --> 01:17:37.680 Jeannie Winston: Well, because you know there's some of the people that would use your. 577 01:17:39.090 --> 01:17:45.900 Jeannie Winston: Your product most products and and since they're new and innovative so. 578 01:17:45.930 --> 01:17:47.520 Justine Parish: Judy what building new teacher. 579 01:17:48.030 --> 01:17:53.340 Jeannie Winston: um well currently i'm teaching in the in the 850 building yeah. 580 01:17:53.760 --> 01:17:54.630 Jeannie Winston: um so. 581 01:17:56.970 --> 01:17:58.320 Justine Parish: One of these for you. 582 01:17:58.440 --> 01:17:59.340 Jeannie Winston: Oh great okay. 583 01:17:59.940 --> 01:18:01.170 Justine Parish: So anyone can pick it up. 584 01:18:01.380 --> 01:18:03.120 Jeannie Winston: All right, i'll come, I will definitely do that. 585 01:18:04.170 --> 01:18:05.010 Jeannie Winston: will definitely do that. 586 01:18:05.280 --> 01:18:05.670 Okay. 587 01:18:09.090 --> 01:18:09.480 Justine Parish: Thank you. 588 01:18:10.350 --> 01:18:13.830 Jeannie Winston: All right, i'm gonna be i'm gonna be on campus on Friday so. 589 01:18:14.460 --> 01:18:20.250 Justine Parish: So, yes there's somebody here until from 8pm to 430. 590 01:18:20.610 --> 01:18:21.600 Jeannie Winston: Oh OK. 591 01:18:21.870 --> 01:18:25.140 Justine Parish: name on it and so just ask. 592 01:18:25.560 --> 01:18:28.320 Jeannie Winston: Okay wonderful Thank you nice to meet you. 593 01:18:29.520 --> 01:18:34.410 Jeannie Winston: Looking forward to all being unmasked and healthy and staying safe so. 594 01:18:35.580 --> 01:18:41.610 Jeannie Winston: I will, I will I will definitely be in touch Thank you so much for this, I really appreciate it. 595 01:18:43.350 --> 01:18:43.800 Jeannie Winston: So.